22%
ads.txt
14,939 / 68,769
23%
Ad pixels
15,587 / 68,769
19%
Cookie consent banner
13,320 / 68,769
1.1%
Affiliate tracking
754 / 68,769
By market
| Metric | Global | United Kingdom | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|
| ads.txt | 22% | 11% | 9.4% | 19% | 14% | 11% | 12% |
| Ad pixels | 23% | 26% | 16% | 27% | 24% | 21% | 33% |
| Cookie consent banner | 19% | 27% | 21% | 37% | 30% | 3.2% | 8% |
Medians and spread
| Metric | P10 | P25 | Median | P75 | P90 | Sites |
|---|---|---|---|---|---|---|
| ads.txt seller lines | 1 | 3 | 166 | 724 | 1,632 | 14,939 |
Advertising & pixels All
| # | Technology | Global | United Kingdom | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|---|
| 1 | Google Marketing Platform (DV360/CM360) | 7.3% | 4.9% | 2.2% | 6% | 4.9% | 4% | 5% |
| 2 | Google Publisher Tag (Ad Manager) | 5.9% | 3.7% | 1.4% | 4.7% | 4% | 3.7% | 3.8% |
| 3 | Google AdSense | 5.6% | 4% | 3% | 7.8% | 5.5% | 5.5% | 6% |
| 4 | Meta Pixel | 4.7% | 7.2% | 4.7% | 9.7% | 7% | 4.1% | 16% |
| 5 | Google Ads (conversion) | 4.6% | 11% | 5.7% | 7.6% | 8.9% | 8% | 12% |
| 6 | Taboola | 1.6% | 0.8% | 0.1% | 1% | 0.7% | 0.7% | 0.9% |
| 7 | LinkedIn Insight Tag | 1.1% | 1.3% | 0.7% | 1% | 1.3% | <0.1% | 0.8% |
| 8 | VK Pixel | 1% | 0% | 0% | 0% | 0% | 0% | <0.1% |
| 9 | Amazon Publisher Services | 1% | 1.5% | <0.1% | 0.3% | 0.3% | 0.5% | 0.3% |
| 10 | Prebid.js | 0.9% | 1.5% | 0.3% | 0.5% | 1% | 0.9% | 0.3% |
| 11 | Magnite (Rubicon) | 0.9% | 2% | <0.1% | 0.6% | 0.5% | 0.4% | 0.1% |
| 12 | fluct | 0.7% | 0.8% | 0.3% | <0.1% | 0.4% | 1% | 0.3% |
Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology
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