Google Marketing Platform (DV360/CM360) usage worldwide

Google Marketing Platform (DV360/CM360) runs on 7.3% of websites worldwide in our sample (4,967 of 68,167). Market share by country, top sites using it and…

7.3%

Share in Global

4,967 / 68,167

sites in Tranco top 1K

657 in top 10K

#46,776

median Tranco rank

Tranco

frequent companions

Google Publisher Tag (Ad Manager)

By market

Global7.3%4,967
United Kingdom4.7%531
Netherlands2.1%176
Italy6.2%453
Spain5%213
Japan4.1%506
Latin America5.2%1,016

Trend

Often used with

Google Publisher Tag (Ad Manager)Advertising & pixels74%×12.5
Google Tag ManagerTag managers62%×1.6
CloudflareCDN40%
Google FontsWeb fonts36%
jQueryJavaScript libraries31%
Google Analytics 4Analytics28%
IAB TCF v2 APICookie consent (CMP)25%×5.3
WordPressCMS24%
BootstrapCSS frameworks22%
Google AdSenseAdvertising & pixels18%×3.1

Top sites using Google Marketing Platform (DV360/CM360) All 4,967 sites

Tranco	Site	Also uses	Hosting
192	cnn.com	ChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon)	Fastly
203	theguardian.com	ComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)Sentry	Fastly
226	weather.com	Akamai Bot ManagerAkamaiGoogle Publisher Tag (Ad Manager)JW PlayerNew RelicNext.js	Akamai
361	tradingview.com	Amazon CloudFrontGoogle Ads (conversion)	Amazon Web Services
386	globo.com	Google Ads (conversion)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerhCaptchaReact	As28604 Globo Comunicacao...
410	washingtonpost.com	Akamai Bot ManagerAkamaiAstroChartbeatDrupalGoogle Publisher Tag (Ad Manager)	Akamai
435	unsplash.com	Google Publisher Tag (Ad Manager)OneTrustShopifyVarnish	Fastly
471	speedtest.net	CloudflareGoogle Publisher Tag (Ad Manager)Google Tag ManagerMUIPrebid.jsTailwind CSS	Fastly
481	walmart.com	Akamai Bot ManagerAkamaiEnvoyGoogle FontsJW PlayerNext.js	Akamai
495	businessinsider.com	ComscoreGoogle Tag ManagerMagnite (Rubicon)SourcepointSpeedCurve LUXIAB TCF v2 API	Fastly
506	foxnews.com	Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle FontsPrebid.js	Fastly
519	indiatimes.com	Amazon Publisher ServicesBootstrapComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.js	Akamai
569	wired.com	CloudflareAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust	Amazon Web Services
581	dailymail.com	Akamai Bot ManagerAkamaiAmazon Publisher ServicesComscorecore-jsReact	Akamai
586	uol.com.br	BootstrapChartbeatAmazon CloudFrontComscoreGoogle Publisher Tag (Ad Manager)Universal Analytics (legacy)	UOL Host
600	maricopa.gov	AudioEyeCloudflareCloudflare Bot ManagementFont AwesomeGoogle Analytics 4Google Fonts	Cloudflare
602	target.com	Adobe Experience Platform TagsGoogle Publisher Tag (Ad Manager)Next.jsReact	Fastly
624	usatoday.com	Amazon Publisher ServicesComscoreGoogle Publisher Tag (Ad Manager)PubMaticMagnite (Rubicon)Taboola	Fastly
694	cbsnews.com	ComscoreKetchOneTrustSkimlinksSubstackTealium iQ	Fastly
733	dailymail.co.uk	AkamaiAmazon Publisher ServicesComscorecore-jsGoogle FontsReact	Akamai
740	independent.co.uk	ComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaVarnish	Fastly
755	cnet.com	core-jsGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocksJetpacknginx	Cloudflare
757	bild.de	Apache HTTP ServerEquativ (Smart AdServer)SourcepointIAB TCF v2 APITealium iQVite	Akamai
759	wattpad.com	AWS WAF Bot ControlAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOpenRestyReact	Amazon Web Services
831	people.com	CloudflareCloudflare Web AnalyticsComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust	Cloudflare

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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