Google Marketing Platform (DV360/CM360) usage worldwide

Google Marketing Platform (DV360/CM360) runs on 7.3% of websites worldwide in our sample (5,005 of 68,769). Market share by country, top sites using it and…

7.3%

Share in Global

5,005 / 68,769

sites in Tranco top 1K

681 in top 10K

#47,344

median Tranco rank

Tranco

frequent companions

Google Publisher Tag (Ad Manager)

By market

Global7.3%5,005
United Kingdom4.9%584
Netherlands2.2%191
Italy6%456
Spain4.9%219
Japan4%488
Latin America5%1,008

Trend

Often used with

Google Publisher Tag (Ad Manager)Advertising & pixels74%×12.6
Google Tag ManagerTag managers62%×1.6
CloudflareCDN40%
Google FontsWeb fonts36%
jQueryJavaScript libraries32%
Google Analytics 4Analytics28%
IAB TCF v2 APICookie consent (CMP)25%×5.4
WordPressCMS24%
BootstrapCSS frameworks22%
Cloudflare Bot ManagementSecurity & bot protection18%

Top sites using Google Marketing Platform (DV360/CM360) All 5,005 sites

Tranco	Site	Also uses	Hosting
69	yahoo.com	Google Publisher Tag (Ad Manager)Judge.meNext.jsReactTaboolaTailwind CSS	Yahoo Gq1
193	theguardian.com	ComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)Sentry	Fastly
195	cnn.com	ChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon)	Fastly
262	weather.com	Akamai Bot ManagerAkamaiGoogle Publisher Tag (Ad Manager)New RelicNext.jsReact	Akamai
360	tradingview.com	Amazon CloudFrontGoogle Ads (conversion)	Amazon Web Services
375	washingtonpost.com	Akamai Bot ManagerAkamaiChartbeatDrupalGoogle Publisher Tag (Ad Manager)Google Tag Manager	Akamai
387	globo.com	Google Ads (conversion)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerhCaptchaReact	Globo Comunicacao E Particip...
461	businessinsider.com	ComscoreGoogle Tag ManagerMagnite (Rubicon)SourcepointSpeedCurve LUXIAB TCF v2 API	Fastly
463	speedtest.net	CloudflareGoogle Publisher Tag (Ad Manager)Google Tag ManagerMUIPrebid.jsTailwind CSS	Fastly
476	walmart.com	Akamai Bot ManagerAkamaiEnvoyGoogle FontsJW PlayerNext.js	Akamai
482	goodreads.com	Amazon Publisher ServicesAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Ruby on Rails	Amazon Web Services
514	foxnews.com	Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle FontsPrebid.js	Akamai
520	indiatimes.com	Amazon Publisher ServicesBootstrapComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.js	Akamai
534	uol.com.br	BootstrapChartbeatAmazon CloudFrontComscoreGoogle Publisher Tag (Ad Manager)Universal Analytics (legacy)	UOL Host
561	wired.com	CloudflareAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust	Amazon Web Services
608	usatoday.com	Adobe AnalyticsAmazon Publisher ServicesGoogle Publisher Tag (Ad Manager)OneTrustTaboolaIAB TCF v2 API	Fastly
609	target.com	Adobe Experience Platform TagsBazaarvoiceGoogle Publisher Tag (Ad Manager)Next.jsReact	Fastly
636	dailymail.com	AkamaiAmazon Publisher ServicesComscorecore-jsReactMagnite (Rubicon)	Akamai
638	accuweather.com	Akamai Bot ManagerAkamaiComscoreGoogle Publisher Tag (Ad Manager)HubSpot CMSKetch	Akamai
704	cbsnews.com	ComscoreKetchOneTrustSkimlinksSubstackTealium iQ	Fastly
722	dailymail.co.uk	AkamaiAmazon Publisher ServicesComscoreGoogle FontsReactMagnite (Rubicon)	Akamai
739	cnet.com	core-jsGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocksJetpacknginx	Cloudflare
742	independent.co.uk	Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnish	Fastly
818	ted.com	BootstrapNew RelicNext.jsnginx 1.27.5OsanoPrismic	Amazon Web Services
828	people.com	CloudflareCloudflare Web AnalyticsComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust	Cloudflare

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology

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