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Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%
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  3. Structured data
68,769 sitesGlobal

Structured data usage worldwide: Schema.org & Open Graph

Schema.org types, Open Graph and Twitter cards on homepages.

46%
JSON-LD structured data
31,480 / 68,315
50%
Open Graph
34,142 / 68,315
44%
Twitter card
30,305 / 68,315
10%
Microdata
6,819 / 68,315

Schema.org types

  1. 1WebSite32%21,716
  2. 2Organization32%21,552
  3. 3SearchAction23%15,375
  4. 4WebPage16%11,211
  5. 5ListItem13%9,212
  6. 6BreadcrumbList12%8,360
  7. 7PostalAddress11%7,363
  8. 8ReadAction7.2%4,899
  9. 9ImageObject5.4%3,687
  10. 10Question3.4%2,338
  11. 11FAQPage3.4%2,331
  12. 12CollectionPage3.1%2,119
  13. 13Person2.9%2,001
  14. 14NewsMediaOrganization2.9%1,960
  15. 15Offer2.6%1,781
  16. 16SoftwareApplication2.4%1,645
  17. 17ItemList2.3%1,594
  18. 18AggregateRating2.3%1,590
  19. 19Article1.5%1,009
  20. 20Brand1.4%950
  21. 21Corporation1.3%888
  22. 22SiteNavigationElement1.1%769
  23. 23LocalBusiness0.8%556
  24. 24Product0.8%555
  25. 25VideoObject0.8%539

Share of 68,315 sites in the sample.

By market

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
JSON-LD structured data46%56%56%56%57%30%47%
Microdata10%11%11%17%19%4.9%12%
Open Graph50%45%42%46%46%57%48%
Twitter card44%48%43%44%41%43%44%

Twitter card types

  1. 1summary_large_image35%24,115
  2. 2summary8.8%6,020
  3. 3app0.1%83
  4. 4photo<0.1%36
  5. 5Summary<0.1%27

Share of 68,315 sites in the sample.

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology

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