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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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  3. Structured data
68,167 sitesGlobal

Structured data usage worldwide: Schema.org & Open Graph

Schema.org types, Open Graph and Twitter cards on homepages.

47%
JSON-LD structured data
31,742 / 67,755
50%
Open Graph
34,197 / 67,755
45%
Twitter card
30,638 / 67,755
9.8%
Microdata
6,651 / 67,755

Schema.org types

  1. 1WebSite33%22,128
  2. 2Organization32%21,764
  3. 3SearchAction22%15,194
  4. 4WebPage17%11,405
  5. 5ListItem14%9,218
  6. 6BreadcrumbList12%8,279
  7. 7PostalAddress11%7,395
  8. 8ReadAction7.2%4,903
  9. 9ImageObject5.5%3,729
  10. 10Question3.7%2,474
  11. 11FAQPage3.6%2,466
  12. 12CollectionPage3.1%2,124
  13. 13NewsMediaOrganization3%2,025
  14. 14Person3%2,018
  15. 15Offer2.7%1,855
  16. 16SoftwareApplication2.6%1,778
  17. 17ItemList2.5%1,694
  18. 18AggregateRating2.3%1,540
  19. 19Article1.5%1,047
  20. 20Brand1.4%938
  21. 21Corporation1.3%888
  22. 22SiteNavigationElement1.1%776
  23. 23VideoObject0.8%547
  24. 24LocalBusiness0.8%533
  25. 25Product0.8%518

Share of 67,755 sites in the sample.

By market

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
JSON-LD structured data47%58%60%55%56%31%48%
Microdata9.8%11%9.9%17%18%4.7%12%
Open Graph50%44%41%47%45%59%48%
Twitter card45%46%42%43%42%44%44%

Twitter card types

  1. 1summary_large_image36%24,405
  2. 2summary9%6,075
  3. 3app0.1%80
  4. 4photo<0.1%32
  5. 5Summary<0.1%26

Share of 67,755 sites in the sample.

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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