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Advertising & pixels

Google Publisher Tag (Ad Manager) usage worldwide

Google Publisher Tag (Ad Manager) runs on 5.9% of websites worldwide in our sample (4,056 of 68,769). Market share by country, top sites using it and…

5.9%
Share in Global
4,056 / 68,769
25
sites in Tranco top 1K
529 in top 10K
#47,809
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global5.9%4,056
  2. United Kingdom3.7%444
  3. Netherlands1.4%123
  4. Italy4.7%356
  5. Spain4%178
  6. Japan3.7%449
  7. Latin America3.8%771

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels91%×12.6
  2. Google Tag ManagerTag managers61%×1.6
  3. CloudflareCDN42%
  4. jQueryJavaScript libraries35%
  5. Google FontsWeb fonts35%
  6. Google Analytics 4Analytics31%×1.6
  7. IAB TCF v2 APICookie consent (CMP)28%×6.1
  8. WordPressCMS26%×1.5
  9. BootstrapCSS frameworks22%
  10. Google AdSenseAdvertising & pixels21%×3.8

Top sites using Google Publisher Tag (Ad Manager) All 4,056 sites

TrancoSiteAlso usesHosting
69yahoo.comGoogle Marketing Platform (DV360/CM360)Judge.meNext.jsReactTaboolaTailwind CSSYahoo Gq1
193theguardian.comComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)SentryFastly
195cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon)Fastly
262weather.comAkamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)New RelicNext.jsReactAkamai
375washingtonpost.comAkamai Bot ManagerAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)DrupalGoogle Tag ManagerAkamai
387globo.comGoogle Marketing Platform (DV360/CM360)Google Ads (conversion)Google FontsGoogle Tag ManagerhCaptchaReactGlobo Comunicacao E Particip...
463speedtest.netCloudflareGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMUIPrebid.jsTailwind CSSFastly
482goodreads.comAmazon Publisher ServicesAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Ruby on RailsAmazon Web Services
520indiatimes.comAmazon Publisher ServicesBootstrapComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsAkamai
534uol.com.brBootstrapChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Universal Analytics (legacy)UOL Host
561wired.comCloudflareAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
608usatoday.comAdobe AnalyticsAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)OneTrustTaboolaIAB TCF v2 APIFastly
609target.comAdobe Experience Platform TagsBazaarvoiceGoogle Marketing Platform (DV360/CM360)Next.jsReactFastly
638accuweather.comAkamai Bot ManagerAkamaiComscoreGoogle Marketing Platform (DV360/CM360)HubSpot CMSKetchAkamai
739cnet.comcore-jsGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksJetpacknginxCloudflare
742independent.co.ukGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnishFastly
828people.comCloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustCloudflare
863theverge.comAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Next.jsOneTrustReactMagnite (Rubicon)Fastly
900daum.netGoogle AdSenseGoogle Marketing Platform (DV360/CM360)LottieKakao As Kr Kakao Corp
907hbr.orgAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsReactAmazon Web Services
937genius.comAmazon Publisher ServicesBugsnagChartbeatCloudflareCloudflare Bot ManagementComscoreCloudflare
946kleinanzeigen.deAkamai Bot ManagerAkamaiAmazon Publisher ServicesAstroCriteoGoogle Marketing Platform (DV360/CM360)Akamai
959character.aiCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Next.jsReactCloudflare
968corriere.itChartbeatGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesMagnite (Rubicon)SwiperTaboolaRcs
976lowes.comAdobe Experience Platform TagsAkamai Bot ManagerAkamaiBraintreeGoogle Marketing Platform (DV360/CM360)EnvoyAkamai

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology

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