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Advertising & pixels

Google Publisher Tag (Ad Manager) usage worldwide

Google Publisher Tag (Ad Manager) runs on 5.9% of websites worldwide in our sample (4,045 of 68,167). Market share by country, top sites using it and…

5.9%
Share in Global
4,045 / 68,167
25
sites in Tranco top 1K
512 in top 10K
#47,976
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global5.9%4,045
  2. United Kingdom3.5%398
  3. Netherlands1.4%116
  4. Italy5%362
  5. Spain4%171
  6. Japan3.7%458
  7. Latin America4%771

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels91%×12.5
  2. Google Tag ManagerTag managers61%×1.6
  3. CloudflareCDN42%
  4. jQueryJavaScript libraries35%
  5. Google FontsWeb fonts34%
  6. Google Analytics 4Analytics31%×1.6
  7. IAB TCF v2 APICookie consent (CMP)28%×5.9
  8. WordPressCMS26%
  9. BootstrapCSS frameworks22%
  10. Google AdSenseAdvertising & pixels21%×3.7

Top sites using Google Publisher Tag (Ad Manager) All 4,045 sites

TrancoSiteAlso usesHosting
192cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustPubMaticMagnite (Rubicon)Fastly
203theguardian.comComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)SentryFastly
226weather.comAkamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)JW PlayerNew RelicNext.jsAkamai
386globo.comGoogle Marketing Platform (DV360/CM360)Google Ads (conversion)Google FontsGoogle Tag ManagerhCaptchaReactAs28604 Globo Comunicacao...
410washingtonpost.comAkamai Bot ManagerAkamaiAstroChartbeatGoogle Marketing Platform (DV360/CM360)DrupalAkamai
435unsplash.comGoogle Marketing Platform (DV360/CM360)OneTrustShopifyVarnishFastly
471speedtest.netCloudflareGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMUIPrebid.jsTailwind CSSFastly
519indiatimes.comAmazon Publisher ServicesBootstrapComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsAkamai
569wired.comCloudflareAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
586uol.com.brBootstrapChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Universal Analytics (legacy)UOL Host
602target.comAdobe Experience Platform TagsGoogle Marketing Platform (DV360/CM360)Next.jsReactFastly
624usatoday.comAmazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)PubMaticMagnite (Rubicon)TaboolaFastly
740independent.co.ukComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaVarnishFastly
755cnet.comcore-jsGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksJetpacknginxCloudflare
759wattpad.comAWS WAF Bot ControlAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOpenRestyReactAmazon Web Services
831people.comCloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustCloudflare
849kleinanzeigen.deAkamai Bot ManagerAkamaiAmazon Publisher ServicesAstroCriteoGoogle Marketing Platform (DV360/CM360)Akamai
862theverge.comAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Next.jsOneTrustReactMagnite (Rubicon)Fastly
893daum.netGoogle AdSenseGoogle Marketing Platform (DV360/CM360)LottieKakao As Kr Kr Kakao Corp
919hbr.orgAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsReactAmazon Web Services
930allaboutcookies.orgCloudflareAmazon CloudFrontDataDomeGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustCloudflare
955character.aiCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Next.jsReactCloudflare
957pbs.orgAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerJudge.meKetchNext.jsAmazon Web Services
961corriere.itChartbeatGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesMagnite (Rubicon)SwiperTaboolaRcs Rcs Mediagroup S.p.a.
987n-tv.deAmazon CloudFrontCriteoNext.jsReactSourcepointSwiperAmazon Web Services

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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