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Live data
Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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68,167 sitesGlobal

Social media links on websites worldwide

Which social networks popular websites link to.

60%
Links to social networks
40,678 / 68,167
50%
Open Graph
34,197 / 67,755
45%
Twitter card
30,638 / 67,755
12%
Phone link (tel:)
8,411 / 68,167

Links to social networks

  1. 1Facebook44%29,902
  2. 2Instagram37%25,517
  3. 3X (Twitter)37%25,434
  4. 4YouTube37%25,207
  5. 5LinkedIn28%19,243
  6. 6TikTok12%8,143
  7. 7Telegram6.1%4,161
  8. 8Pinterest4.5%3,085
  9. 9WhatsApp4.5%3,058
  10. 10GitHub3.5%2,413
  11. 11Bluesky3.1%2,127
  12. 12Discord2.5%1,687
  13. 13Threads2%1,334
  14. 14VK2%1,333
  15. 15Reddit1.5%1,056
  16. 16Spotify1.2%787

Share of 68,167 sites in the sample.

By market

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
Links to social networks60%64%59%71%72%62%72%
Open Graph50%44%41%47%45%59%48%
Twitter card45%46%42%43%42%44%44%
Phone link (tel:)12%22%24%22%27%11%21%
Email link (mailto:)13%18%25%27%24%3.4%19%
Form on homepage53%69%64%67%69%48%60%

Social & widgets All

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1Facebook SDK2%1.4%0.9%3.7%2.3%6.2%3.4%
2X (Twitter) embed1.1%1.1%0.5%1.4%1.5%6.2%1.3%
3AddToAny0.9%0.8%0.6%1.4%2.3%0.9%1.4%
4Instagram embed0.6%0.3%0.4%0.9%0.5%0.8%0.8%
5ShareThis0.5%0.7%0.2%0.6%0.4%<0.1%0.7%
6AddThis0.3%0.6%0.2%0.5%0.4%<0.1%0.4%
7Disqus0.2%0.1%<0.1%0.2%0.1%<0.1%0.1%
8Elfsight widgets0.1%0.3%0.3%0.4%0.3%<0.1%0.3%

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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