Spin Master named League of Legends master toy
Licensing agreement with video game giant Riot Games will bring action figures, role-play and more to shelves next AW
Spin Master named League of Legends master toy
Licensing agreement with video game giant Riot Games will bring action figures, role-play and more to shelves next AW
John Lewis scraps partner bonus
Partners will lose out on their annual profit share for the first time since 1953 after the group posts £635m first-half loss
Super Wings summer campaign helps holiday blues
Alpha Group UK’s social campaign reached 80,000 families over lockdown to celebrate the launch of Super Wings Super-Charge series four
Top Stories
John Lewis scraps partner bonus
Partners will lose out on their annual profit share for the first time since 1953 after the group posts £635m first-half loss
Super Wings summer campaign helps holiday blues
Alpha Group UK’s social campaign reached 80,000 families over lockdown to celebrate the launch of Super Wings Super-Charge series four
Products | see more
Funko launches first Pokémon Pop! Vinyl
The anticipated collaboration kicks off this year with Pikachu and Bulbasaur Pop! Vinyls, with more to follow in 2021
Learning Resources teams with STEM presenter Maddie Moate
The educational YouTuber and TV presenter will highlight the benefits of learning code with Botley 2.0
Zapf launches D2C sites for Baby Annabell and Baby born
First ecommerce websites launched for the doll brands “will significantly improve customers' interaction”
Retail | see more
IKEA joins US Toy Association
The Swedish retail giant has worked alongside the association for many years, and becomes its latest member
John Lewis predicts green Christmas
Sustainability and children’s mental health informs the department store’s top toys for Christmas predictions
Ian Edmunds departs Toymaster
The MD is stepping down after more than 20 years with the toy buying group
Business | see more
Interplay welcomes raft of new talent
New additions to sales and marketing, finance, and ops departments – as company says farewell to long-serving Finance Director
Toymaster leadership changes announced
The buying group names interim joint MDs and other senior changes in wake of Ian Edmunds’ departure
Flair GP unveils new website
Brand-new look and URL modernises the toy company’s online presence for the trade
TnP TV
Kidscreen Awards open for entries
This year sees the Kidscreen Awards add a new category for inclusive programming
Genius Brands International announces plans to create Stan Lee Universe
Genius Brands will control new joint venture drawing from more than 100 original Stan Lee creatio...
Generation Media publishes ‘Toys and Games Q1 Update’
The report is a lockdown special and reports on viewing habits children’s viewing habits in the f...
Products | see more
Wow! Stuff unveils Peppa Pig Clever Car
The licensed, self-driving pre-school toy employs obstacle avoidance technology and colour matching for a fun and educational play experience
WildBrain Spark and Funrise Toys team up on digital-first content strategy for BFF Bright Fairy Friends launch
More than 100 minutes of animated and live action content now rolling out on YouTube produced by WildBrain Spark’s digital studio
Asmodee announces Dobble partnership with Great Ormond Street Hospital Children’s Charity
The games manufacturer has commissioned a special edition of Dobble in support of GOSH Charity, with the charity’s logo added as one of the images between which players will try to spot a match
Magnetise play this summer with SmartMax
Three new sets in the My First collection will launch this summer: My First Vehicles, Animals and Sounds & Senses
Zuru builds UK’s first mini TikTok house
Zuru has teamed with Gen Z experts Fanbytes to fuel the UK and Ireland success of viral phenomenon: 5 Surprise Mini Brands…
Retail | see more
Amazon eyes stake in Hamleys owner
Reliance Industries is considering selling a $20bn stake in its retail operations to the US online shopping giant
The pride of Hamleys
Schleich’s life-size Golden Lion model takes prime spot at Hamleys in London to celebrate the toy company’s 85th anniversary
Selfridges introduces sustainable toys in line with its Project Earth initiative
Project Earth is the retailer’s new transformational sustainability initiative
Finnegan’s Corner Toys becomes Toymaster member
The new Kenmare-based toy store member specialised in toys and games for toddlers, young kids and teens
Mothercare announces new business model and confirms Boots as franchise partner
Mothercare has issued an official update on its business model overhaul, as well as the sealed deal with Boots in the UK and the Republic of Ireland
Business | see more
MGA opens new Southern Europe offices
New bases in France, Italy and Spain will support international growth as the company brings representation across the regions in-house
Oliiki’s Clare Stead highlights how toys can support a child’s development
Clare Stead looks at the development and play/learning opportunities at each age stage
Generation Media strengthens its entertainment team
Charlotte Brehaut is to join the expanding team at Generation Media as content specialist
Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products
The online programme will feature three complementary elements: Family Friendly Dance & Yoga, Retro Workout Class, and Self-Care
Vivid announces new partnership with pocket.watch and its YouTube star Diana
Vivid will be distributing an expansive collection of Love, Diana toys; the range spans multiple product categories, price points, and play experiences to allow young children to interact, role play and become their very own Princess of Play
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