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Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%
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Advertising & pixels

Magnite (Rubicon) usage worldwide

Magnite (Rubicon) runs on 0.9% of websites worldwide in our sample (649 of 68,769). Market share by country, top sites using it and technologies it is paired with.

0.9%
Share in Global
649 / 68,769
14
sites in Tranco top 1K
117 in top 10K
#39,544
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global0.9%649
  2. United Kingdom2%240
  3. Netherlands<0.1%2
  4. Italy0.6%47
  5. Spain0.5%24
  6. Japan0.4%47
  7. Latin America0.1%29

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels86%×11.8
  2. Google Publisher Tag (Ad Manager)Advertising & pixels69%×11.7
  3. Google Tag ManagerTag managers58%×1.5
  4. Google FontsWeb fonts39%
  5. ComscoreAnalytics38%×19.1
  6. Amazon Publisher ServicesAdvertising & pixels33%×35.1
  7. PubMaticAdvertising & pixels32%×55.1
  8. IAB TCF v2 APICookie consent (CMP)31%×6.6
  9. TaboolaAdvertising & pixels29%×18.2
  10. Prebid.jsAdvertising & pixels29%×31

Top sites using Magnite (Rubicon) All 649 sites

TrancoSiteAlso usesHosting
195cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMaticFastly
262weather.comAkamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)New RelicNext.jsAkamai
307rubiconproject.comCloudflareCloudflare Bot Managementcore-jsGoogle Tag ManagerGutenberg blocksjQueryAmazon Web Services
375washingtonpost.comAkamai Bot ManagerAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)DrupalGoogle Publisher Tag (Ad Manager)Akamai
461businessinsider.comComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerSourcepointSpeedCurve LUXIAB TCF v2 APIFastly
514foxnews.comAdobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google FontsAkamai
636dailymail.comAkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)ReactAkamai
701lemonde.frGoogle AdSenseOutbrainIAB TCF v2 APIVarnishFastly
722dailymail.co.ukAkamaiAmazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)Google FontsReactAkamai
737uber.comCloudflareCloudflare Bot ManagementDriftEnvoyGoogle FontsMapboxGoogle Cloud
863theverge.comAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Next.jsOneTrustReactFastly
916latimes.comBootstrapChartbeatAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)PubMaticSpeedCurve LUXAmazon Web Services
937genius.comAmazon Publisher ServicesBugsnagChartbeatCloudflareCloudflare Bot ManagementComscoreCloudflare
968corriere.itChartbeatGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)SwiperTaboolaRcs
1,063olx.plAmazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)GemiusGoogle Tag ManagerHotjarAmazon Web Services
1,154lanacion.com.arAkamaiBootstrapComscoreDatadog RUMGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Amazon Web Services
1,167cbc.caAkamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Prebid.jsAkamai
1,305hola.comComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsAmazon Web Services
1,370tenki.jpAdRollAmazon Publisher ServicesAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)fluctAmazon Web Services
1,377nikkansports.comAmazon Publisher ServicesApache HTTP ServerAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Amazon Web Services
1,379dagbladet.noCloudflareCloudflare Bot ManagementAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jsDelivrCloudflare
1,420otomoto.plAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerNew RelicNext.jsOneTrustAmazon Web Services
1,421ilmeteo.itGoogle AdSenseCloudflareGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4Google Cloud CDN / GFECloudflare
1,429jutarnji.hrBootstrapMicrosoft ClarityCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDidomiCloudflare
1,432index.hrAmazon Publisher ServicesMicrosoft ClarityCloudflareCloudflare Web AnalyticsDidomiGoogle Marketing Platform (DV360/CM360)Cloudflare

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology

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