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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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  4. Magnite (Rubicon)
Advertising & pixels

Magnite (Rubicon) usage worldwide

Magnite (Rubicon) runs on 1% of websites worldwide in our sample (651 of 68,167). Market share by country, top sites using it and technologies it is paired with.

1%
Share in Global
651 / 68,167
16
sites in Tranco top 1K
117 in top 10K
#38,553
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global1%651
  2. United Kingdom1.7%197
  3. Netherlands<0.1%7
  4. Italy0.7%51
  5. Spain0.6%27
  6. Japan0.4%46
  7. Latin America0.1%29

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels84%×11.6
  2. Google Publisher Tag (Ad Manager)Advertising & pixels68%×11.4
  3. Google Tag ManagerTag managers57%×1.5
  4. Google FontsWeb fonts39%
  5. ComscoreAnalytics37%×18.8
  6. Amazon Publisher ServicesAdvertising & pixels32%×34.7
  7. PubMaticAdvertising & pixels31%×54.5
  8. IAB TCF v2 APICookie consent (CMP)30%×6.5
  9. TaboolaAdvertising & pixels28%×18.1
  10. Prebid.jsAdvertising & pixels27%×29.4

Top sites using Magnite (Rubicon) All 651 sites

TrancoSiteAlso usesHosting
55pinterest.comAdobe FontsAkamaiDjangoEnvoyGoogle FontsVimeoFastly
192cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMaticFastly
226weather.comAkamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)JW PlayerNew RelicAkamai
334rubiconproject.comCloudflareCloudflare Bot Managementcore-jsGoogle Tag ManagerGutenberg blocksjQueryAmazon Web Services
410washingtonpost.comAkamai Bot ManagerAkamaiAstroChartbeatGoogle Marketing Platform (DV360/CM360)DrupalAkamai
495businessinsider.comComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerSourcepointSpeedCurve LUXIAB TCF v2 APIFastly
505quora.comCloudflareOneTrustCloudflare
506foxnews.comAdobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google FontsFastly
581dailymail.comAkamai Bot ManagerAkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)Akamai
624usatoday.comAmazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)PubMaticTaboolaFastly
688uber.comCloudflareCloudflare Bot ManagementDriftEnvoyGoogle FontsMapboxGoogle Cloud
695lemonde.frGoogle AdSenseOutbrainIAB TCF v2 APIVarnishFastly
733dailymail.co.ukAkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)Google FontsAkamai
862theverge.comAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Next.jsOneTrustReactFastly
929latimes.comBootstrapChartbeatAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)EnvoyPubMaticAmazon Web Services
961corriere.itChartbeatGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)SwiperTaboolaRcs Rcs Mediagroup S.p.a.
1,082olx.plAmazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)GemiusGoogle Tag ManagerHotjarAmazon Web Services
1,135cbc.caAkamai Bot ManagerAkamaiGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Prebid.jsAkamai
1,146lanacion.com.arAkamaiBootstrapComscoreDatadog RUMGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Amazon Web Services
1,367dagbladet.noAstroCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)SourcepointCloudflare
1,382nikkansports.comAmazon Publisher ServicesApache HTTP ServerAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Amazon Web Services
1,393expressen.seDidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerIAB TCF v2 APIGoogle Cloud
1,403index.hrAmazon Publisher ServicesMicrosoft ClarityCloudflareCloudflare Web AnalyticsDidomiGoogle Marketing Platform (DV360/CM360)Cloudflare
1,411ilmeteo.itGoogle AdSenseCloudflareGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4Google Cloud CDN / GFECloudflare
1,412livedoor.comGoogle AdSenseApache HTTP ServerAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAmazon Web Services

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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