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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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68,167 sitesGlobal

Most used web technologies worldwide

Which CMS, analytics, ad pixels, CDNs and frameworks websites worldwide use in 2026 — measured on 68,167 sites by our own crawler.

23%
Ad pixels
15,349 / 68,167
20%
Cookie consent banner
13,340 / 68,167
43%
Web analytics
29,177 / 68,167
5%
Social widgets
3,421 / 68,167
Advertising & pixels23%Ad networks, retargeting and conversion pixels.
  1. Google Marketing Platform (DV360/CM360)7.3%
  2. Google Publisher Tag (Ad Manager)5.9%
  3. Google AdSense5.7%
  4. Meta Pixel4.8%
  5. Google Ads (conversion)4.2%
Cookie consent (CMP)20%Cookie banners and consent management.
  1. OneTrust6.3%
  2. IAB TCF v2 API4.7%
  3. Cookiebot (Usercentrics)2.2%
  4. CookieYes1.4%
  5. Didomi1%
Analytics43%Web analytics and measurement.
  1. Google Analytics 419%
  2. Cloudflare Web Analytics13%
  3. Universal Analytics (legacy)9%
  4. Yandex Metrica3.6%
  5. Matomo2.6%
Video9.2%Embedded video players.
  1. YouTube embed5.8%
  2. Vimeo1.9%
  3. Wistia0.8%
  4. JW Player0.6%
  5. Brightcove0.3%
Social & widgets5%Share buttons, embeds and comment widgets.
  1. Facebook SDK2%
  2. X (Twitter) embed1.1%
  3. AddToAny0.9%
  4. Instagram embed0.6%
  5. ShareThis0.5%
Affiliate networks1%Affiliate and partner tracking.
  1. Awin0.2%
  2. impact.com0.2%
  3. Skimlinks0.2%
  4. Rakuten Advertising0.1%
  5. CJ Affiliate0.1%
Web push1.1%Browser push notifications.
  1. OneSignal0.9%
  2. Webpushr<0.1%
  3. PushEngage<0.1%
  4. Pushwoosh<0.1%
  5. Aimtell<0.1%
CMS30%Content management systems behind the site.
  1. WordPress18%
  2. Yoast SEO8.9%
  3. Drupal3.9%
  4. Adobe Experience Manager2.3%
  5. Rank Math2.1%
Session replay & heatmaps5.5%Recording visitor sessions, clicks and scrolls.
  1. Microsoft Clarity3%
  2. Hotjar1.6%
  3. Crazy Egg0.4%
  4. Contentsquare0.2%
  5. Mouseflow0.1%
E-commerce platforms4.8%Shop engines and hosted commerce platforms.
  1. WooCommerce1.6%
  2. Shopify1.2%
  3. Salesforce Commerce Cloud0.5%
  4. Adobe Commerce (Magento)0.4%
  5. PrestaShop0.4%
Website builders14%Hosted drag-and-drop builders and page builders.
  1. Gutenberg blocks8.6%
  2. Elementor2.6%
  3. Webflow1.7%
  4. WPBakery0.9%
  5. Divi0.5%
Web frameworks25%JavaScript and server-side frameworks.
  1. React12%
  2. Next.js10%
  3. ASP.NET4.6%
  4. Vue.js3.9%
  5. Nuxt2.5%
Static site generators2.1%Generators that build HTML ahead of time.
  1. Astro1.4%
  2. Gatsby0.4%
  3. Hugo0.2%
  4. Docusaurus<0.1%
  5. Jekyll<0.1%
CSS frameworks37%Utility and component CSS libraries.
  1. Bootstrap24%
  2. Tailwind CSS11%
  3. MUI0.7%
  4. Foundation0.5%
  5. UIkit0.3%
JavaScript libraries48%Libraries loaded on the homepage.
  1. jQuery35%
  2. Swiper12%
  3. core-js11%
  4. jQuery Migrate9.7%
  5. Slick5.1%
Tag managers40%Containers that load other tags.
  1. Google Tag Manager38%
  2. Adobe Experience Platform Tags2.3%
  3. Tealium iQ0.8%
  4. Ensighten0.1%
  5. Yahoo! JAPAN Tag Manager0.1%
Customer data platforms0.6%Collecting and routing first-party customer data.
  1. Segment0.5%
  2. RudderStack0.1%
  3. Treasure Data<0.1%
  4. mParticle<0.1%
  5. Tealium AudienceStream<0.1%
Live chat & support6.2%Chat widgets, help desks and chatbots.
  1. WhatsApp click-to-chat3.5%
  2. Intercom0.7%
  3. Zendesk0.5%
  4. LiveChat0.5%
  5. tawk.to0.4%
Marketing automation & CRM4.4%Forms, lead tracking and automation.
  1. HubSpot2.3%
  2. Marketo0.5%
  3. Salesforce Marketing Cloud0.4%
  4. Salesforce Account Engagement (Pardot)0.3%
  5. Oracle Eloqua0.3%
Email marketing2.3%Newsletter sign-ups and email platforms.
  1. Mailchimp1%
  2. Klaviyo0.6%
  3. OptinMonster0.3%
  4. Brevo (Sendinblue)0.2%
  5. Omnisend0.1%
A/B testing3.7%Experiments and feature flags.
  1. VWO1.6%
  2. Optimizely0.7%
  3. AB Tasty0.3%
  4. Convert0.3%
  5. Google Optimize (retired)0.3%
Personalization0.5%Recommendations and on-site personalization.
  1. Insider0.2%
  2. Bloomreach0.1%
  3. Dynamic Yield<0.1%
  4. Nosto<0.1%
  5. KARTE<0.1%
CDN59%Content delivery networks in front of the site.
  1. Cloudflare36%
  2. Amazon CloudFront9.7%
  3. cdnjs9.4%
  4. jsDelivr8.7%
  5. Akamai3.9%
Web servers39%Server software announced in response headers.
  1. nginx18%
  2. Apache HTTP Server9.5%
  3. Varnish4.9%
  4. Envoy2.3%
  5. LiteSpeed2.1%
Hosting platforms10%PaaS and managed hosting recognizable by headers.
  1. Vercel2.2%
  2. Amazon S32.2%
  3. WP Engine1.4%
  4. Pantheon0.9%
  5. Azure App Service0.6%
Security & bot protection18%WAFs and bot managers.
  1. Cloudflare Bot Management14%
  2. Akamai Bot Manager2.8%
  3. Imperva (Incapsula)0.9%
  4. AWS WAF Bot Control0.3%
  5. DataDome0.2%
CAPTCHA8%Challenges on forms and pages.
  1. Google reCAPTCHA6.5%
  2. Cloudflare Turnstile1.2%
  3. hCaptcha1%
  4. Friendly Captcha0.1%
Web fonts37%Font services and icon fonts.
  1. Google Fonts26%
  2. Font Awesome16%
  3. Adobe Fonts3.6%
  4. Bunny Fonts0.2%
  5. TypeSquare<0.1%
Payments1.6%Checkout and payment widgets.
  1. Shop Pay0.4%
  2. Stripe0.3%
  3. PayPal0.3%
  4. Apple Pay JS0.2%
  5. Klarna0.2%
Maps1.7%Embedded maps.
  1. Google Maps1.2%
  2. Leaflet0.3%
  3. Mapbox0.2%
  4. OpenLayers<0.1%
Reviews2.2%Review widgets and trust badges.
  1. Trustpilot1%
  2. Judge.me0.6%
  3. Bazaarvoice0.3%
  4. Yotpo0.2%
  5. Trusted Shops0.1%
Site search0.7%Hosted search and autocomplete.
  1. Algolia0.5%
  2. Coveo0.1%
  3. Doofinder<0.1%
  4. Klevu<0.1%
  5. Searchspring<0.1%
Monitoring & RUM4.9%Error tracking and real-user monitoring.
  1. New Relic2.1%
  2. Sentry1.2%
  3. Datadog RUM0.6%
  4. Dynatrace0.5%
  5. SpeedCurve LUX0.2%
Accessibility overlays1.1%Accessibility widgets and overlays.
  1. UserWay0.6%
  2. accessiBe0.3%
  3. AudioEye<0.1%
  4. EqualWeb<0.1%
  5. ReciteMe<0.1%
Translation2.6%Website translation and multilingual plugins.
  1. WPML1.3%
  2. Google Translate widget0.6%
  3. Weglot0.3%
  4. GTranslate0.3%
  5. WOVN.io<0.1%
Programming languages11%Server-side languages that reveal themselves.
  1. PHP9.9%
  2. Java1.6%
Booking0.1%Scheduling and booking widgets.
  1. Calendly0.1%

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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