Analytics worldwide: market share ranking

Web analytics and measurement.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Google Analytics 4	19%	18%	13%	22%	23%	24%	27%
2	Cloudflare Web Analytics	12%	14%	10%	11%	9%	2.3%	12%
3	Universal Analytics (legacy)	9.4%	12%	8.1%	10%	13%	20%	13%
4	Yandex Metrica	3.9%	0.4%	<0.1%	0.2%	0.2%	<0.1%	0.1%
5	Matomo	2.6%	1.7%	3%	8.3%	2.2%	0.6%	0.9%
6	Comscore	2%	1.2%	0.3%	1.9%	1.5%	<0.1%	1.1%
7	Baidu Analytics	0.9%	<0.1%	0%	0%	0%	<0.1%	<0.1%
8	Chartbeat	0.8%	0.1%	<0.1%	0.3%	0.2%	<0.1%	0.3%
9	Gemius	0.6%	0%	<0.1%	0%	0%	0%	<0.1%
10	Adobe Analytics	0.6%	0.2%	<0.1%	0.3%	0.3%	0.4%	<0.1%
11	Parse.ly	0.6%	0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
12	PostHog	0.5%	0.4%	0.2%	0.2%	0.2%	0%	0.1%
13	Quantcast Measure	0.5%	0.3%	<0.1%	0.3%	0.4%	0.4%	<0.1%
14	Plausible	0.4%	0.5%	0.2%	0.3%	0.1%	<0.1%	<0.1%
15	Amplitude	0.4%	0.1%	<0.1%	<0.1%	0.1%	<0.1%	0.3%
16	Umami	0.3%	1%	1.1%	0.9%	0.8%	<0.1%	0.2%
17	Mixpanel	0.3%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0.3%
18	CNZZ / Umeng	0.2%	0%	0%	0%	0%	0%	0%
19	Piano Analytics (AT Internet)	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%
20	StatCounter	0.2%	0.4%	0.2%	<0.1%	0.2%	<0.1%	0.1%
21	Fathom	0.2%	0.3%	0.2%	<0.1%	0%	<0.1%	<0.1%
22	Clicky	0.1%	0.2%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%
23	Heap	<0.1%	<0.1%	<0.1%	0%	0%	0%	<0.1%
24	Simple Analytics	<0.1%	<0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%
25	Vercel Analytics	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
26	Woopra	<0.1%	<0.1%	<0.1%	0%	0%	0%	<0.1%
27	User Insight	<0.1%	0%	0%	0%	0%	0.5%	0%
28	Kissmetrics	<0.1%	<0.1%	0%	0%	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Google Analytics 4	4.9%	15%	19%
2	Cloudflare Web Analytics	5.1%	10%	12%
3	Universal Analytics (legacy)	6.1%	7.4%	9.4%
4	Yandex Metrica	2.4%	3.9%	3.9%
5	Comscore	3.4%	3.3%	2%
6	Matomo	1.4%	2.4%	2.6%
7	Chartbeat	1.2%	1.3%	0.8%
8	Adobe Analytics	2.5%	1.2%	0.6%
9	Gemius	0.2%	1%	0.6%
10	Parse.ly	0.7%	0.9%	0.6%
11	Amplitude	0.8%	0.7%	0.4%
12	Quantcast Measure	0.3%	0.7%	0.5%
13	Baidu Analytics	0.3%	0.5%	0.9%
14	Piano Analytics (AT Internet)	0.2%	0.4%	0.2%
15	PostHog	0.5%	0.4%	0.5%
16	Plausible	0.2%	0.3%	0.4%
17	Umami	0%	0.3%	0.3%
18	StatCounter	0%	0.2%	0.2%
19	Mixpanel	0.3%	0.2%	0.3%
20	CNZZ / Umeng	0.2%	0.2%	0.2%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology