E-commerce platforms worldwide: market share ranking

Shop engines and hosted commerce platforms.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Shopify	1.9%	8.7%	3.9%	4.9%	3.9%	3.3%	4.6%
2	WooCommerce	1.5%	5.4%	5.9%	6.4%	6.5%	0.3%	6.1%
3	Salesforce Commerce Cloud	0.5%	0.4%	0.3%	0.5%	0.8%	0.3%	0.4%
4	Adobe Commerce (Magento)	0.5%	3.4%	4.6%	2.6%	1.9%	0.1%	1.3%
5	PrestaShop	0.4%	0.4%	1%	5.4%	11%	<0.1%	0.9%
6	Shopware	0.3%	0.2%	0.7%	0.5%	0.2%	<0.1%	0.2%
7	VTEX	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	3.1%
8	SAP Commerce Cloud	0.1%	0.2%	0.1%	<0.1%	0.1%	<0.1%	0.1%
9	BigCommerce	<0.1%	0.3%	<0.1%	<0.1%	0%	0%	<0.1%
10	OpenCart	<0.1%	0.2%	0.1%	0.2%	0.1%	<0.1%	0.2%
11	Wix Stores	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%	0.3%
12	Squarespace Commerce	<0.1%	<0.1%	<0.1%	0%	0%	0%	<0.1%
13	Color Me Shop	<0.1%	<0.1%	0%	0%	0%	0.7%	<0.1%
14	STORES	<0.1%	<0.1%	<0.1%	0%	<0.1%	0.6%	<0.1%
15	OXID eShop	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
16	Tiendanube / Nuvemshop	<0.1%	<0.1%	<0.1%	<0.1%	0%	0%	2%
17	Volusion	<0.1%	<0.1%	0%	0%	0%	0%	0%
18	futureshop	<0.1%	<0.1%	0%	0%	0%	0.8%	0%
19	EC-CUBE	<0.1%	0%	0%	0%	0%	0.5%	0%
20	BASE	<0.1%	0%	0%	0%	0%	0.2%	<0.1%
21	MakeShop	<0.1%	0%	0%	0%	0%	0.7%	0%
22	ecbeing	<0.1%	0%	0%	0%	0%	0.2%	0%
23	Shift4Shop	<0.1%	0%	0%	0%	0%	0%	<0.1%
24	Rakuten Ichiba store	<0.1%	0%	0%	0%	0%	0.2%	0%
25	commercetools	<0.1%	<0.1%	<0.1%	<0.1%	0%	0%	<0.1%
26	Jumpseller	<0.1%	0%	0%	0%	0%	0%	0.3%
27	Ecwid	<0.1%	<0.1%	<0.1%	0%	0%	0%	0%
28	Gumroad	<0.1%	0%	0%	0%	0%	0%	0%
29	Mijnwebwinkel	<0.1%	0%	0.2%	0%	0%	0%	0%
30	Snipcart	<0.1%	<0.1%	<0.1%	<0.1%	0%	0%	0%
31	Lightspeed eCom	0%	<0.1%	0.9%	0%	0%	0%	0%
32	CCV Shop	0%	0%	0.2%	<0.1%	<0.1%	0%	0%
33	Mercado Shops	0%	0%	0%	0%	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Shopify	0.8%	0.6%	1.9%
2	WooCommerce	0.2%	0.5%	1.5%
3	PrestaShop	0.5%	0.4%	0.4%
4	Salesforce Commerce Cloud	0%	0.2%	0.5%
5	Shopware	0%	0.2%	0.3%
6	Adobe Commerce (Magento)	0%	0.1%	0.5%
7	Wix Stores	0%	<0.1%	<0.1%
8	Squarespace Commerce	0.2%	<0.1%	<0.1%
9	Color Me Shop	0%	<0.1%	<0.1%
10	VTEX	0%	<0.1%	0.1%
11	SAP Commerce Cloud	0%	<0.1%	0.1%
12	BigCommerce	0.2%	<0.1%	<0.1%
13	Rakuten Ichiba store	0%	<0.1%	<0.1%
14	OpenCart	0%	<0.1%	<0.1%
15	STORES	0%	<0.1%	<0.1%
16	Tiendanube / Nuvemshop	0%	<0.1%	<0.1%
17	EC-CUBE	0%	<0.1%	<0.1%
18	OXID eShop	0%	0%	<0.1%
19	Volusion	0%	0%	<0.1%
20	futureshop	0%	0%	<0.1%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology