E-commerce platforms worldwide: market share ranking

Shop engines and hosted commerce platforms.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	WooCommerce	1.6%	5.3%	4.5%	6%	6.4%	0.3%	5.6%
2	Shopify	1.2%	4.4%	1.8%	2.7%	2.5%	2%	2.8%
3	Salesforce Commerce Cloud	0.5%	0.4%	0.3%	0.5%	0.8%	0.3%	0.4%
4	Adobe Commerce (Magento)	0.4%	3.4%	3.8%	2.4%	1.8%	<0.1%	1.3%
5	PrestaShop	0.4%	0.4%	0.8%	5%	8.9%	<0.1%	0.8%
6	Shopware	0.3%	0.2%	0.7%	0.4%	0.2%	<0.1%	0.2%
7	VTEX	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	3.2%
8	SAP Commerce Cloud	0.1%	0.2%	0.1%	<0.1%	0.1%	<0.1%	0.1%
9	BigCommerce	<0.1%	0.4%	<0.1%	0.1%	0%	0%	<0.1%
10	Wix Stores	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%	0.3%
11	OpenCart	<0.1%	0.2%	0.1%	0.2%	0.1%	<0.1%	0.2%
12	Color Me Shop	<0.1%	<0.1%	0%	0%	0%	0.7%	<0.1%
13	Squarespace Commerce	<0.1%	<0.1%	<0.1%	0%	0%	0%	<0.1%
14	STORES	<0.1%	<0.1%	<0.1%	0%	0%	0.8%	<0.1%
15	Volusion	<0.1%	0%	0%	0%	0%	0%	0%
16	Tiendanube / Nuvemshop	<0.1%	0%	0%	0%	0%	0%	2.5%
17	OXID eShop	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
18	BASE	<0.1%	0%	0%	0%	0%	0.2%	<0.1%
19	futureshop	<0.1%	<0.1%	0%	0%	0%	0.8%	0%
20	EC-CUBE	<0.1%	0%	0%	0%	0%	0.6%	0%
21	MakeShop	<0.1%	0%	0%	0%	0%	0.6%	0%
22	ecbeing	<0.1%	0%	0%	0%	0%	0.2%	0%
23	Rakuten Ichiba store	<0.1%	0%	0%	0%	0%	0.2%	0%
24	Shift4Shop	<0.1%	<0.1%	0%	0%	0%	0%	<0.1%
25	Jumpseller	<0.1%	0%	0%	0%	0%	0%	0.2%
26	commercetools	<0.1%	<0.1%	<0.1%	0%	0%	0%	<0.1%
27	Ecwid	<0.1%	0%	<0.1%	0%	0%	0%	0%
28	Gumroad	<0.1%	0%	0%	0%	0%	0%	0%
29	Mijnwebwinkel	<0.1%	0%	0.2%	0%	0%	0%	0%
30	Snipcart	<0.1%	<0.1%	0%	0%	0%	0%	0%
31	Lightspeed eCom	0%	0%	0.9%	0%	0%	0%	0%
32	CCV Shop	0%	0%	0.1%	<0.1%	0%	0%	0%
33	Mercado Shops	0%	0%	0%	0%	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Shopify	1.2%	0.7%	1.2%
2	WooCommerce	0.2%	0.5%	1.6%
3	PrestaShop	0.3%	0.4%	0.4%
4	Salesforce Commerce Cloud	0%	0.2%	0.5%
5	Shopware	0%	0.1%	0.3%
6	Color Me Shop	0%	<0.1%	<0.1%
7	Squarespace Commerce	0.3%	<0.1%	<0.1%
8	Adobe Commerce (Magento)	0%	<0.1%	0.4%
9	Wix Stores	0%	<0.1%	<0.1%
10	SAP Commerce Cloud	0%	<0.1%	0.1%
11	STORES	0%	<0.1%	<0.1%
12	BigCommerce	0.2%	<0.1%	<0.1%
13	Rakuten Ichiba store	0%	<0.1%	<0.1%
14	VTEX	0%	<0.1%	0.1%
15	OpenCart	0%	<0.1%	<0.1%
16	BASE	0%	<0.1%	<0.1%
17	EC-CUBE	0%	<0.1%	<0.1%
18	MakeShop	0%	<0.1%	<0.1%
19	futureshop	0%	<0.1%	<0.1%
20	Volusion	0%	0%	<0.1%
	Sites measured	582	6,674	68,167

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology