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Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%
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Analytics

Universal Analytics (legacy) usage worldwide

Universal Analytics (legacy) runs on 9.4% of websites worldwide in our sample (6,466 of 68,769). Market share by country, top sites using it and technologies…

9.4%
Share in Global
6,466 / 68,769
36
sites in Tranco top 1K
498 in top 10K
#54,869
median Tranco rank
Tranco
16
frequent companions
jQuery

By market

  1. Global9.4%6,466
  2. United Kingdom12%1,455
  3. Netherlands8.1%697
  4. Italy10%786
  5. Spain13%602
  6. Japan20%2,482
  7. Latin America13%2,695

Trend

Often used with

  1. jQueryJavaScript libraries56%×1.6
  2. Google Tag ManagerTag managers36%
  3. Google FontsWeb fonts35%
  4. BootstrapCSS frameworks35%
  5. CloudflareCDN33%
  6. Font AwesomeWeb fonts27%×1.7
  7. Google Analytics 4Analytics26%
  8. nginxWeb servers23%
  9. WordPressCMS21%
  10. PHPProgramming languages19%×1.9

Top sites using Universal Analytics (legacy) All 6,466 sites

TrancoSiteAlso usesHosting
74roblox.comAngularJSEnvoyReactSentryRoblox Production
120ipify.orgBootstrap 3.3.7cdnjsAmazon CloudFrontCrazy EggGoogle Analytics 4Google FontsCloudflare
162crashlytics.comGoogle Cloud CDN / GFEGoogle FontsGoogle Tag ManagerYouTube embedGoogle Cloud
295vungle.comBootstrapCloudflareCloudflare Bot ManagementComplianzcore-jsGoogle Ads (conversion)Cloudflare
358un.orgApache HTTP ServerBootstrap 3.3.5Amazon CloudFrontDrupalFont AwesomeGoogle FontsOrange Business Nam
375washingtonpost.comAkamai Bot ManagerAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)DrupalGoogle Publisher Tag (Ad Manager)Akamai
452myhuaweicloud.comAdobe Experience ManagerAkamai Bot ManagerjQueryHuawei Cloud
461businessinsider.comComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMagnite (Rubicon)SourcepointSpeedCurve LUXFastly
505npr.orgAkamaifluctGoogle Tag ManagerJW PlayerModernizrnginxAmazon Web Services
511ivi.ruGoogle Tag ManagerYandex MetricaIvi
520indiatimes.comAmazon Publisher ServicesBootstrapComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAkamai
534uol.com.brBootstrapChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)UOL Host
565pushy.ioBootstrapGoogle FontsjQuerynginx 1.14.1ZendeskAmazon Web Services
568cornell.eduAdobe FontsAzure Front Door / CDNcdnjsGoogle Analytics 4Google Tag ManagerjQuery 1.10.2Cornell
586360yield.comApache HTTP ServerFont AwesomeGoogle MapsPHPAmazon Web Services
608usatoday.comAdobe AnalyticsAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrustTaboolaFastly
6532gis.comMeta PixelnginxVK PixelwebpackYandex MetricaDgis
692ddnss.deApache HTTP ServerBootstrapFont AwesomejQueryModernizrPHPMyloc As Ip Backbone Of Wiit...
720hstgr.netGoogle FontsHostingerHostinger
731viber.comAkamaiBootstrapcore-jsFont AwesomeGoogle FontsGoogle Tag ManagerAmazon Web Services
754mediafire.comAmplitudeCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle FontsGoogle Tag ManagerCloudflare
775imgur.comGoogle FontsGoogle Tag ManagerPrebid.jsEquativ (Smart AdServer)Fastly
777g.coGoogle FontsGoogle Cloud
787hugedomains.comAdobe FontsASP.NETCloudflareCloudflare Bot ManagementCookieYesGoogle FontsCloudflare
801cdnhwc1.comAdobe Experience ManagerAkamai Bot ManagerjQueryHuawei Cloud

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology

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