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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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Analytics

Universal Analytics (legacy) usage worldwide

Universal Analytics (legacy) runs on 9% of websites worldwide in our sample (6,160 of 68,167). Market share by country, top sites using it and technologies…

9%
Share in Global
6,160 / 68,167
31
sites in Tranco top 1K
491 in top 10K
#55,249
median Tranco rank
Tranco
16
frequent companions
jQuery

By market

  1. Global9%6,160
  2. United Kingdom12%1,357
  3. Netherlands7.4%618
  4. Italy10%761
  5. Spain13%551
  6. Japan21%2,607
  7. Latin America13%2,480

Trend

Often used with

  1. jQueryJavaScript libraries56%×1.6
  2. Google Tag ManagerTag managers36%
  3. Google FontsWeb fonts35%
  4. BootstrapCSS frameworks35%
  5. CloudflareCDN34%
  6. Font AwesomeWeb fonts27%×1.7
  7. Google Analytics 4Analytics26%
  8. nginxWeb servers23%
  9. WordPressCMS21%
  10. PHPProgramming languages18%×1.8

Top sites using Universal Analytics (legacy) All 6,160 sites

TrancoSiteAlso usesHosting
131ipify.orgBootstrap 3.3.7cdnjsAmazon CloudFrontCrazy EggGoogle Analytics 4Google FontsCloudflare
158crashlytics.comGoogle Cloud CDN / GFEGoogle FontsGoogle Tag ManagerYouTube embedGoogle Cloud
328vungle.comBootstrapCloudflareCloudflare Bot ManagementComplianzcore-jsGoogle Ads (conversion)Cloudflare
376un.orgApache HTTP ServerBootstrap 3.3.5Amazon CloudFrontDrupalFont AwesomeGoogle FontsOrange Business Nam Orange B...
398myhuaweicloud.comAdobe Experience ManagerAkamai Bot ManagerjQueryHuawei Cloud
410washingtonpost.comAkamai Bot ManagerAkamaiAstroChartbeatGoogle Marketing Platform (DV360/CM360)DrupalAkamai
495businessinsider.comComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMagnite (Rubicon)SourcepointSpeedCurve LUXFastly
497pushy.ioBootstrapGoogle FontsjQuerynginx 1.14.1ZendeskAmazon Web Services
519indiatimes.comAmazon Publisher ServicesBootstrapComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAkamai
520npr.orgAkamaiGoogle Tag ManagerJW PlayerModernizrnginxOneTrustAmazon Web Services
560cornell.eduAdobe FontsAzure Front Door / CDNcdnjsGoogle Analytics 4Google Tag ManagerjQuery 1.10.2Cornell Cornell University
583360yield.comApache HTTP ServerFont AwesomeGoogle MapsPHPAmazon Web Services
586uol.com.brBootstrapChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)UOL Host
604aboutads.infoDrupal 7Google Analytics 4Google FontsjQueryjQuery UInginxCloudflare
669hstgr.netGoogle FontsHostingerHostinger
670ivi.ruGoogle Tag ManagerYandex MetricaIvi Ru Llc Ivi.ru
708hugedomains.comAdobe FontsASP.NETCloudflareCloudflare Bot ManagementCookieYesGoogle FontsCloudflare
741mediafire.comAmplitudeCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle FontsGoogle Tag ManagerCloudflare
764cdnhwc1.comAdobe Experience ManagerAkamai Bot ManagerjQueryHuawei Cloud
770g.coGoogle FontsGoogle Cloud
784viber.comAkamaiBootstrapcore-jsFont AwesomeGoogle FontsGoogle Tag ManagerAmazon Web Services
7862gis.comMeta PixelnginxVK PixelwebpackYandex MetricaDgis Doublegis Llc
797imgur.comGoogle FontsGoogle Tag ManagerPrebid.jsEquativ (Smart AdServer)Fastly
817rakuten.comChakra UIGoogle Tag ManagerNext.jsnginxReactAmazon Web Services
849kleinanzeigen.deAkamai Bot ManagerAkamaiAmazon Publisher ServicesAstroCriteoGoogle Marketing Platform (DV360/CM360)Akamai

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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