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Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%
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19% of sites25 technologies

Cookie consent (CMP) worldwide: market share ranking

Cookie banners and consent management.

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1OneTrust6.3%5.5%2.2%3.3%5.1%1.6%1.9%
2IAB TCF v2 API4.7%4.3%1.4%6.5%6.1%0.4%1.5%
3Cookiebot (Usercentrics)2.1%4.6%9.2%6.3%4.5%0.2%0.5%
4CookieYes1.4%4.5%1.9%3%3.6%0.2%1.7%
5Didomi1%0.4%0.7%0.7%4%<0.1%0.2%
6Google Funding Choices0.9%0.3%0.4%1.1%1.4%0.4%0.7%
7Usercentrics0.8%0.5%1.1%0.9%1%<0.1%<0.1%
8Osano0.8%0.3%<0.1%<0.1%0.1%<0.1%<0.1%
9Sourcepoint0.7%2.6%<0.1%0.1%0.2%<0.1%<0.1%
10InMobi Choice (Quantcast)0.7%0.5%0.1%1.9%1.6%<0.1%0.1%
11consentmanager0.6%0.3%0.8%0.3%0.6%0%<0.1%
12TrustArc0.5%0.3%<0.1%0.1%0.2%<0.1%<0.1%
13Complianz0.4%1.4%2.6%2.7%4.7%<0.1%0.8%
14iubenda0.4%0.4%0.1%13%0.3%<0.1%<0.1%
15Ketch0.4%<0.1%<0.1%<0.1%0.1%<0.1%<0.1%
16Termly0.3%0.6%<0.1%0.1%0.6%0%<0.1%
17CookieScript0.2%0.5%0.6%0.9%0.5%0%0.2%
18Cookie Notice (Hu-manity)0.2%0.5%0.5%0.8%0.6%0.2%0.6%
19Civic Cookie Control0.1%2.7%<0.1%<0.1%<0.1%0%<0.1%
20Borlabs Cookie0.1%<0.1%<0.1%<0.1%<0.1%0%0%
21CookieFirst<0.1%0.4%0.4%0.2%0.4%<0.1%<0.1%
22Klaro<0.1%<0.1%<0.1%0.1%0.3%<0.1%<0.1%
23CookieHub<0.1%<0.1%<0.1%<0.1%<0.1%0%<0.1%
24Axeptio<0.1%<0.1%<0.1%<0.1%0.1%0%<0.1%
25Crownpeak (Evidon)<0.1%<0.1%0%<0.1%<0.1%<0.1%<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 1KTop 10KTop 100K
1OneTrust13%10%6.3%
2IAB TCF v2 API3.4%6.4%4.7%
3Didomi0.5%1.6%1%
4Cookiebot (Usercentrics)1.7%1.5%2.1%
5Sourcepoint1%1.2%0.7%
6TrustArc1.9%1%0.5%
7CookieYes0.5%0.9%1.4%
8Google Funding Choices0.2%0.9%0.9%
9Osano1.4%0.9%0.8%
10Usercentrics0%0.7%0.8%
11Ketch1.2%0.6%0.4%
12InMobi Choice (Quantcast)0%0.6%0.7%
13consentmanager0.2%0.5%0.6%
14iubenda0.2%0.4%0.4%
15Complianz0.5%0.3%0.4%
16Termly0%0.2%0.3%
17CookieScript0%0.2%0.2%
18Crownpeak (Evidon)0%0.1%<0.1%
19Civic Cookie Control0%<0.1%0.1%
20CookieFirst0.2%<0.1%<0.1%
Sites measured5916,70068,769

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology