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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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0.5% of sites8 technologies

Personalization worldwide: market share ranking

Recommendations and on-site personalization.

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1Insider0.2%<0.1%<0.1%0.1%0.1%<0.1%0.5%
2Bloomreach0.1%0.3%0.2%<0.1%0.1%0%<0.1%
3Dynamic Yield<0.1%<0.1%0%<0.1%<0.1%0%<0.1%
4Nosto<0.1%0.3%<0.1%<0.1%0.1%<0.1%<0.1%
5KARTE<0.1%0%0%0%0%0.5%0%
6Rtoaster<0.1%0%0%0%0%0.2%0%
7Algonomy (Richrelevance)<0.1%<0.1%<0.1%0%<0.1%<0.1%<0.1%
8Repro<0.1%0%0%0%0%<0.1%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 1KTop 10KTop 100K
1Insider0.2%0.1%0.2%
2Bloomreach0%<0.1%0.1%
3Dynamic Yield0.2%<0.1%<0.1%
4KARTE0%<0.1%<0.1%
5Rtoaster0%<0.1%<0.1%
6Nosto0%0%<0.1%
7Algonomy (Richrelevance)0%0%<0.1%
Sites measured5826,67468,167

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology