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Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%
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0.6% of sites8 technologies

Personalization worldwide: market share ranking

Recommendations and on-site personalization.

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1Bloomreach0.2%0.4%0.2%<0.1%<0.1%0%<0.1%
2Insider0.2%<0.1%<0.1%<0.1%<0.1%<0.1%0.6%
3Dynamic Yield<0.1%<0.1%0%<0.1%<0.1%0%<0.1%
4Nosto<0.1%0.4%<0.1%<0.1%0.1%<0.1%<0.1%
5KARTE<0.1%0%0%0%0%0.5%0%
6Rtoaster<0.1%0%0%0%0%0.2%0%
7Algonomy (Richrelevance)<0.1%<0.1%<0.1%0%<0.1%<0.1%<0.1%
8Repro<0.1%0%0%0%0%<0.1%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 1KTop 10KTop 100K
1Insider0.2%0.1%0.2%
2Dynamic Yield0.2%0.1%<0.1%
3Bloomreach0%<0.1%0.2%
4KARTE0%<0.1%<0.1%
5Rtoaster0%<0.1%<0.1%
6Algonomy (Richrelevance)0%<0.1%<0.1%
7Nosto0%0%<0.1%
Sites measured5916,70068,769

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology