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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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1.6% of sites22 technologies

Payments worldwide: market share ranking

Checkout and payment widgets.

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1Shop Pay0.4%3.2%0.9%1.8%1.6%0.8%0.2%
2Stripe0.3%1.5%0.1%0.5%0.4%<0.1%0.1%
3PayPal0.3%1.3%0.2%1.6%0.8%<0.1%0.2%
4Apple Pay JS0.2%0.5%0.3%1.1%0.3%<0.1%<0.1%
5Klarna0.2%0.7%0.2%0.9%0.4%<0.1%0%
6Affirm0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
7Afterpay / Clearpay<0.1%0.3%<0.1%<0.1%<0.1%<0.1%<0.1%
8Braintree<0.1%0.2%<0.1%<0.1%<0.1%0%<0.1%
9Adyen<0.1%0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
10Google Pay<0.1%0.2%<0.1%0.4%<0.1%<0.1%<0.1%
11PayU<0.1%<0.1%0%<0.1%0%0%0%
12Amazon Pay<0.1%<0.1%0%0.3%0.1%0.4%0%
13Worldpay<0.1%0.3%<0.1%<0.1%<0.1%<0.1%<0.1%
14Razorpay<0.1%<0.1%0%0%0%0%<0.1%
15Scalapay<0.1%0%0%1.5%0.2%0%0%
16Mollie<0.1%<0.1%<0.1%<0.1%0%0%0%
17Square<0.1%<0.1%0%0%0%<0.1%0%
18Mercado Pago<0.1%0%0%0%0%0%0.1%
19Satispay<0.1%0%0%<0.1%<0.1%0%0%
20Checkout.com<0.1%<0.1%0%0%0%0%0%
21Nexi XPay<0.1%0%0%<0.1%0%0%0%
22Paidy0%0%0%0%0%<0.1%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 1KTop 10KTop 100K
1PayPal0.3%0.3%0.3%
2Stripe0.7%0.3%0.3%
3Apple Pay JS0.2%0.1%0.2%
4Affirm0%0.1%0.1%
5Shop Pay0.2%<0.1%0.4%
6PayU0.5%<0.1%<0.1%
7Klarna0%<0.1%0.2%
8Adyen0%<0.1%<0.1%
9Google Pay0%<0.1%<0.1%
10Amazon Pay0%<0.1%<0.1%
11Worldpay0.2%<0.1%<0.1%
12Braintree0%<0.1%<0.1%
13Razorpay0%<0.1%<0.1%
14Square0%<0.1%<0.1%
15Afterpay / Clearpay0%<0.1%<0.1%
16Mollie0%<0.1%<0.1%
17Scalapay0%0%<0.1%
18Mercado Pago0%0%<0.1%
Sites measured5826,67468,167

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology