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Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%
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2% of sites22 technologies

Payments worldwide: market share ranking

Checkout and payment widgets.

#TechnologyGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
1Shop Pay0.7%7%2%3.4%2.5%1.6%0.3%
2PayPal0.4%1.9%0.2%1.7%0.8%0.1%0.2%
3Stripe0.4%1.6%0.1%0.4%0.4%<0.1%<0.1%
4Apple Pay JS0.2%0.5%0.4%1%0.3%<0.1%<0.1%
5Klarna0.2%0.8%0.2%1%0.6%<0.1%0%
6Affirm0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
7Afterpay / Clearpay<0.1%0.3%<0.1%<0.1%<0.1%<0.1%<0.1%
8Braintree<0.1%0.2%<0.1%<0.1%<0.1%0%<0.1%
9Adyen<0.1%0.2%<0.1%<0.1%0.1%<0.1%<0.1%
10PayU<0.1%<0.1%<0.1%<0.1%0%0%0%
11Google Pay<0.1%0.2%<0.1%0.4%<0.1%0%<0.1%
12Worldpay<0.1%0.4%<0.1%<0.1%<0.1%<0.1%<0.1%
13Amazon Pay<0.1%<0.1%<0.1%0.2%0.1%0.5%0%
14Razorpay<0.1%<0.1%0%0%0%0%<0.1%
15Scalapay<0.1%0%0%1.6%0.2%0%0%
16Mollie<0.1%<0.1%<0.1%<0.1%0%0%0%
17Mercado Pago<0.1%0%0%0%0%0%0.1%
18Square<0.1%<0.1%0%0%0%<0.1%0%
19Satispay<0.1%0%0%<0.1%<0.1%0%0%
20Nexi XPay<0.1%0%0%<0.1%0%0%0%
21Checkout.com<0.1%<0.1%0%0%0%0%0%
22Paidy0%0%0%0%0%<0.1%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 1KTop 10KTop 100K
1PayPal0.5%0.3%0.4%
2Stripe0.7%0.3%0.4%
3Apple Pay JS0.2%0.1%0.2%
4Shop Pay0.2%0.1%0.7%
5Klarna0%0.1%0.2%
6Affirm0%0.1%0.1%
7PayU0.5%0.1%<0.1%
8Braintree0.3%<0.1%<0.1%
9Adyen0.2%<0.1%<0.1%
10Afterpay / Clearpay0%<0.1%<0.1%
11Google Pay0%<0.1%<0.1%
12Worldpay0.2%<0.1%<0.1%
13Razorpay0%<0.1%<0.1%
14Square0%<0.1%<0.1%
15Amazon Pay0%<0.1%<0.1%
16Mollie0%<0.1%<0.1%
17Scalapay0%0%<0.1%
18Mercado Pago0%0%<0.1%
Sites measured5916,70068,769

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology