Customer data platforms worldwide: market share ranking

Collecting and routing first-party customer data.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	Segment	0.5%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
2	RudderStack	0.1%	<0.1%	0%	<0.1%	<0.1%	0%	<0.1%
3	Treasure Data	<0.1%	<0.1%	<0.1%	<0.1%	0%	0.3%	0%
4	mParticle	<0.1%	0%	0%	0%	0%	0%	0%
5	Tealium AudienceStream	<0.1%	<0.1%	0%	0%	0%	0%	0%
6	b→dash	0%	0%	0%	0%	0%	<0.1%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	Segment	0.3%	0.4%	0.5%
2	RudderStack	0%	0.1%	0.1%
3	Treasure Data	0%	<0.1%	<0.1%
4	mParticle	0%	<0.1%	<0.1%
5	Tealium AudienceStream	0%	0%	<0.1%
	Sites measured	582	6,674	68,167

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology