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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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Advertising & pixels

Equativ (Smart AdServer) usage worldwide

Equativ (Smart AdServer) runs on 0.3% of websites worldwide in our sample (236 of 68,167). Market share by country, top sites using it and technologies it is…

0.3%
Share in Global
236 / 68,167
3
sites in Tranco top 1K
38 in top 10K
#43,252
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. Global0.3%236
  2. United Kingdom<0.1%2
  3. Netherlands<0.1%1
  4. Italy0.2%18
  5. Spain0.7%29
  6. Japan0%0
  7. Latin America0.3%63

Trend

Often used with

  1. Google Tag ManagerTag managers72%×1.9
  2. Google Marketing Platform (DV360/CM360)Advertising & pixels56%×7.7
  3. Google Publisher Tag (Ad Manager)Advertising & pixels45%×7.6
  4. Magnite (Rubicon)Advertising & pixels39%×40.8
  5. Google FontsWeb fonts36%
  6. PubMaticAdvertising & pixels33%×57.6
  7. IAB TCF v2 APICookie consent (CMP)30%×6.4
  8. Prebid.jsAdvertising & pixels29%×31.3
  9. CloudflareCDN25%
  10. DidomiCookie consent (CMP)24%×25

Top sites using Equativ (Smart AdServer) All 236 sites

TrancoSiteAlso usesHosting
350smartadserver.comAdobe FontsCloudflareDidomiGoogle FontsGoogle Tag ManagerjsDelivrGoogle Cloud
757bild.deApache HTTP ServerGoogle Marketing Platform (DV360/CM360)SourcepointIAB TCF v2 APITealium iQViteAkamai
797imgur.comGoogle FontsGoogle Tag ManagerPrebid.jsUniversal Analytics (legacy)Fastly
1,064bfmtv.comGoogle AdSenseAmazon CloudFrontnginxPiano Analytics (AT Internet)IAB TCF v2 APIAmazon Web Services
1,100terra.com.brAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsMicrosoft Azure
1,236furaffinity.netGoogle AdSenseCloudflareGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google FontsCloudflare
1,422filmweb.plMicrosoft ClarityDidomiGoogle Marketing Platform (DV360/CM360)GemiusGoogle FontsHotjarEfigence As Efigence S.a.
1,44324h.com.vnAmazon Publisher ServicesCriteoGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Publisher Tag (Ad Manager)Prebid.jsFptcloud As Vn Fpt Smart C...
1,675letras.mus.brGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsMagnite (Rubicon)Latitude Sh Latitude.sh
2,042sapo.ptBrightcoveGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerInMobi Choice (Quantcast)Meo Residencial Meo Servic...
3,160abc.esGoogle Funding ChoicesNew RelicPrebid.jsPubMaticMagnite (Rubicon)webpackFastly
4,342estadao.com.brAkamaiBootstrapChartbeatGoogle Marketing Platform (DV360/CM360)Google Ads (conversion)Google Funding ChoicesAkamai
5,086olx.roAmazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHotjarIntercomAmazon Web Services
5,219eltiempo.comcdnjsAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerMicrosoft Azure
5,915ledauphine.comDidomiGoogle Tag ManagerPiano Analytics (AT Internet)Google reCAPTCHAIAB TCF v2 APIEuro Information Euro Inform...
6,106sport.esGoogle AdSenseDidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerJW PlayerTelefónica
6,220leprogres.frDidomiGoogle Tag ManagerPiano Analytics (AT Internet)Google reCAPTCHAIAB TCF v2 APIEuro Information Euro Inform...
6,292funnyjunk.comnginxPrebid.jsInMobi Choice (Quantcast)Google reCAPTCHAIAB TCF v2 APIOVHcloud
6,444collinsdictionary.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Publisher Tag (Ad Manager)Cloudflare
6,528boursorama.comfluctBoursorama Asnumber Boursora...
6,666elperiodico.comGoogle AdSenseDidomiGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerTelefónica
6,685bankier.plCloudflareCloudflare Web AnalyticsDidomiGoogle Marketing Platform (DV360/CM360)GemiusGoogle FontsCloudflare
6,939finanzen.netAkamai Bot ManagerAstrocdnjsMicrosoft ClarityconsentmanagerGoogle Marketing Platform (DV360/CM360)Microsoft Azure
7,216cifraclub.com.brComscoreGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Next.jsLatitude Sh Latitude.sh
7,235klix.baAlpine.jscdnjsCloudflareDidomiGoogle Marketing Platform (DV360/CM360)Google Analytics 4Cloudflare

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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