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Advertising & pixels
PubMatic usage worldwide
PubMatic runs on 0.6% of websites worldwide in our sample (394 of 68,769). Market share by country, top sites using it and technologies it is paired with.
0.6%
Share in Global
394 / 68,769
5
sites in Tranco top 1K
58 in top 10K
#46,528
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)
By market
- Global0.6%394
- United Kingdom0.1%15
- Netherlands0.1%12
- Italy0.3%25
- Spain0.6%27
- Japan<0.1%9
- Latin America<0.1%17
Trend
Often used with
- Google Marketing Platform (DV360/CM360)Advertising & pixels69%×9.4
- Google Tag ManagerTag managers60%×1.6
- Magnite (Rubicon)Advertising & pixels52%×55.1
- Google Publisher Tag (Ad Manager)Advertising & pixels49%×8.3
- ComscoreAnalytics46%×23.1
- Amazon Publisher ServicesAdvertising & pixels42%×44.2
- TaboolaAdvertising & pixels36%×22.4
- Google FontsWeb fonts34%
- AkamaiCDN32%×8.2
- BootstrapCSS frameworks31%
Top sites using PubMatic All 394 sites
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 195 | cnn.com | ChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustMagnite (Rubicon) | Fastly |
| 305 | pubmatic.com | BootstrapcdnjsAmazon CloudFrontGoogle Analytics 4Google Ads (conversion)GSAP | Amazon Web Services |
| 375 | washingtonpost.com | Akamai Bot ManagerAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)DrupalGoogle Publisher Tag (Ad Manager) | Akamai |
| 514 | foxnews.com | Adobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Fonts | Akamai |
| 916 | latimes.com | BootstrapChartbeatAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)SpeedCurve LUX | Amazon Web Services |
| 1,074 | moneycontrol.com | Akamai Bot ManagerAkamaiAmazon Publisher ServicesBootstrapChartbeatComscore | Akamai |
| 1,217 | marktplaats.nl | AWS WAF Bot ControlAmazon CloudFrontDatadog RUMGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager | Amazon Web Services |
| 1,370 | tenki.jp | AdRollAmazon Publisher ServicesAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)fluct | Amazon Web Services |
| 1,523 | aajtak.in | AkamaiAmazon Publisher ServicesChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360) | Akamai |
| 1,527 | goodreturns.in | Google AdSenseAmazon Publisher ServicesChartbeatMicrosoft ClarityCloudflareCloudflare Bot Management | Cloudflare |
| 1,814 | wpastra.com | AB TastyActiveCampaignAddThisAdobe AnalyticsAdobe Experience Platform TagsAdobe Fonts | Cloudflare |
| 1,957 | gamebanana.com | CloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google FontsGoogle Tag Manager | Cloudflare |
| 2,024 | sport.es | Google AdSenseDidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerJW Player | Telefónica |
| 2,591 | express.co.uk | Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) | Amazon Web Services |
| 2,669 | ndtv.com | Akamai Bot ManagerAkamaiAmazon Publisher ServicesMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360) | Akamai |
| 2,836 | indianexpress.com | Amazon Publisher ServicesChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Analytics 4 | Amazon Web Services |
| 2,997 | thehindu.com | BootstrapChartbeatCloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360) | Cloudflare |
| 3,019 | eyeota.net | Adobe FontsAdobe Experience ManagerCloudflareCloudflare Bot ManagementComscoreFont Awesome | Amazon Web Services |
| 3,519 | abc.es | Google Funding ChoicesNew RelicPrebid.jsMagnite (Rubicon)Equativ (Smart AdServer)webpack | Fastly |
| 3,805 | indiatoday.in | AkamaiChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) | Akamai |
| 3,845 | bostonglobe.com | Adobe AnalyticsAkamaiChartbeatComscoreDataDomeDrupal | Boston Globe Network 01 |
| 3,888 | stuff.co.nz | Google Marketing Platform (DV360/CM360)FastlyGoogle Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon)Teads | Amazon Web Services |
| 4,011 | news18.com | Amazon Publisher ServicesChartbeatComscoreGoogle Marketing Platform (DV360/CM360)EnvoyGoogle Publisher Tag (Ad Manager) | Akamai |
| 4,823 | infoseek.co.jp | cdnjsGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.5.1lazysizesTaboola | Rakuten Rakuten Group Inc. |
| 5,271 | olx.ro | Amazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHotjarIntercom | Amazon Web Services |
Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology
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