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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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Advertising & pixels

PubMatic usage worldwide

PubMatic runs on 0.6% of websites worldwide in our sample (386 of 68,167). Market share by country, top sites using it and technologies it is paired with.

0.6%
Share in Global
386 / 68,167
6
sites in Tranco top 1K
54 in top 10K
#46,670
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. Global0.6%386
  2. United Kingdom<0.1%10
  3. Netherlands0.2%16
  4. Italy0.3%24
  5. Spain0.6%26
  6. Japan<0.1%8
  7. Latin America<0.1%17

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels68%×9.4
  2. Google Tag ManagerTag managers59%×1.6
  3. Magnite (Rubicon)Advertising & pixels52%×54.5
  4. Google Publisher Tag (Ad Manager)Advertising & pixels49%×8.3
  5. ComscoreAnalytics47%×23.7
  6. Amazon Publisher ServicesAdvertising & pixels43%×46.8
  7. TaboolaAdvertising & pixels37%×23.4
  8. AkamaiCDN32%×8.2
  9. ReactWeb frameworks32%×2.7
  10. Google FontsWeb fonts32%

Top sites using PubMatic All 386 sites

TrancoSiteAlso usesHosting
192cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustMagnite (Rubicon)Fastly
387pubmatic.comBootstrapcdnjsAmazon CloudFrontGoogle Analytics 4Google Ads (conversion)GSAPAmazon Web Services
410washingtonpost.comAkamai Bot ManagerAkamaiAstroChartbeatGoogle Marketing Platform (DV360/CM360)DrupalAkamai
506foxnews.comAdobe AnalyticsAdobe TargetAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google FontsFastly
624usatoday.comAmazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon)TaboolaFastly
929latimes.comBootstrapChartbeatAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)EnvoyMagnite (Rubicon)Amazon Web Services
1,070moneycontrol.comAkamai Bot ManagerAkamaiAmazon Publisher ServicesBootstrapChartbeatComscoreAkamai
1,217marktplaats.nlAWS WAF Bot ControlAmazon CloudFrontDatadog RUMGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAmazon Web Services
1,418tenki.jpAdRollAmazon Publisher ServicesAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)fluctAmazon Web Services
1,539goodreturns.inGoogle AdSenseAmazon Publisher ServicesChartbeatMicrosoft ClarityCloudflareCloudflare Bot ManagementCloudflare
1,541aajtak.inAkamaiAmazon Publisher ServicesChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)Akamai
2,001wpastra.comAB TastyActiveCampaignAddThisAdobe AnalyticsAdobe Experience Platform TagsAdobe FontsCloudflare
2,512ndtv.comAkamai Bot ManagerAkamaiAmazon Publisher ServicesMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)Akamai
2,830indianexpress.comAmazon Publisher ServicesChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Google Analytics 4Amazon Web Services
2,984thehindu.comBootstrapChartbeatCloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360)Cloudflare
3,038eyeota.netAdobe FontsAdobe Experience ManagerCloudflareCloudflare Bot ManagementComscoreFont AwesomeAmazon Web Services
3,160abc.esGoogle Funding ChoicesNew RelicPrebid.jsMagnite (Rubicon)Equativ (Smart AdServer)webpackFastly
3,715bostonglobe.comAdobe AnalyticsAkamaiChartbeatComscoreDataDomeGoogle Ads (conversion)Boston Globe Network 01 Bo...
3,758indiatoday.inAkamaiChartbeatMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Akamai
4,003news18.comAmazon Publisher ServicesChartbeatComscoreGoogle Marketing Platform (DV360/CM360)EnvoyGoogle Publisher Tag (Ad Manager)Akamai
4,689stuff.co.nzGoogle Marketing Platform (DV360/CM360)FastlyGoogle Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon)TeadsAmazon Web Services
4,690ilmessaggero.itAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Google Cloud CDN / GFEGoogle FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerGoogle Cloud
4,699infoseek.co.jpcdnjsGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.5.1lazysizesTaboolaRakuten Rakuten Group Inc...
5,086olx.roAmazon CloudFrontCriteoGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHotjarIntercomAmazon Web Services
5,186gamebanana.comCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google FontsGoogle Tag ManagerCloudflare

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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