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Tag managers

Google Tag Manager usage worldwide

Google Tag Manager runs on 38% of websites worldwide in our sample (25,923 of 68,167). Market share by country, top sites using it and technologies it is…

38%
Share in Global
25,923 / 68,167
182
sites in Tranco top 1K
2,564 in top 10K
#48,671
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. Global38%25,923
  2. United Kingdom42%4,735
  3. Netherlands42%3,537
  4. Italy39%2,843
  5. Spain44%1,878
  6. Japan57%6,988
  7. Latin America44%8,596

Trend

Often used with

  1. CloudflareCDN39%
  2. jQueryJavaScript libraries38%
  3. Google FontsWeb fonts32%
  4. BootstrapCSS frameworks28%
  5. WordPressCMS22%
  6. Cloudflare Bot ManagementSecurity & bot protection18%
  7. SwiperJavaScript libraries17%
  8. Font AwesomeWeb fonts17%
  9. nginxWeb servers17%
  10. ReactWeb frameworks16%

Top sites using Google Tag Manager All 25,923 sites

TrancoSiteAlso usesHosting
2cloudflare.comAstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSSCloudflare
41fastly.netAstroFastlyOneTrustSpeedCurve LUXFastly
51doubleclick.netAngularJSGoogle FontsGoogle Cloud
59zoom.usCloudflareCloudflare Bot ManagementOneTrustOptimizelySwiperCloudflare
67wordpress.orgGutenberg blocksJetpacknginxWordPress 7.2Automattic (WordPress.com)
79opera.comBootstrapNo Opera Opera Norway As
89workers.devAstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSSCloudflare
93mozilla.orgGoogle Cloud CDN / GFESentryVarnishGoogle Cloud
117bit.lyGoogle Cloud CDN / GFEnginxOneTrustOptimizelyUserWayWordPressGoogle Cloud
133android.comGoogle FontsGoogle Cloud
150discord.ggCloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflowCloudflare
158crashlytics.comGoogle Cloud CDN / GFEGoogle FontsUniversal Analytics (legacy)YouTube embedGoogle Cloud
164ubuntu.comnginx 1.14.0Canonical As Canonical Group...
171pages.devAstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSSCloudflare
174google-analytics.comAngularJSGoogle FontsGoogle Cloud
175paypal.comBootstrapDatadog RUMDataDomePayPalTailwind CSSVarnishFastly
183forter.comAlpine.jsCloudflareCloudflare Bot ManagementCookieFirstHubSpotOneTrustCloudflare
184discord.comCloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflowCloudflare
186scorecardresearch.comASP.NETComscorejQuery 3.6.0jQuery UINedstat Nl Comscore B.v.
192cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrustPubMaticMagnite (Rubicon)Fastly
196kaspersky.comKameleoonNext.jsnginxReactKl Ext Kaspersky Lab Switzer...
197skyhigh.cloudBootstrapCloudflareCloudflare Bot ManagementCookiebot (Usercentrics)Gutenberg blocksKinstaAmazon Web Services
218roku.comAstroCloudflareCloudflare Web AnalyticsEnvoyMUINext.jsCloudflare
222amplitude.comAmplitudeNext.jsnginx 1.22.0ReactSanityTailwind CSSAmazon Web Services
224criteo.comBootstrapcdnjsCookiebot (Usercentrics)core-jsFont AwesomeGSAPFastly

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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