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Tag managers

Google Tag Manager usage worldwide

Google Tag Manager runs on 38% of websites worldwide in our sample (26,217 of 68,769). Market share by country, top sites using it and technologies it is…

38%
Share in Global
26,217 / 68,769
188
sites in Tranco top 1K
2,564 in top 10K
#49,482
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. Global38%26,217
  2. United Kingdom43%5,075
  3. Netherlands45%3,903
  4. Italy39%2,929
  5. Spain45%2,002
  6. Japan55%6,629
  7. Latin America44%8,874

Trend

Often used with

  1. CloudflareCDN40%
  2. jQueryJavaScript libraries38%
  3. Google FontsWeb fonts32%
  4. BootstrapCSS frameworks29%
  5. WordPressCMS22%
  6. Cloudflare Bot ManagementSecurity & bot protection18%
  7. SwiperJavaScript libraries17%
  8. nginxWeb servers17%
  9. Font AwesomeWeb fonts17%
  10. ReactWeb frameworks16%

Top sites using Google Tag Manager All 26,217 sites

TrancoSiteAlso usesHosting
2cloudflare.comAstroCloudflareCloudflare Web AnalyticsOneTrustTailwind CSSCloudflare
6ezviz7.comFont AwesomeOmnisendSwiperTengineYouTube embedAmazon Web Services
36fastly.netAstroFastlyOneTrustSpeedCurve LUXFastly
47doubleclick.netAngularJSGoogle FontsGoogle Cloud
54wordpress.orgGoogle FontsGutenberg blocksJetpacknginxWordPress 7.2Automattic (WordPress.com)
68zoom.usCloudflareCloudflare Bot ManagementOneTrustOptimizelySwiperCloudflare
70endpoints.newsApache HTTP Server 2.4.68BootstrapAmazon CloudFrontGoogle Analytics 4jQueryWordPressAmazon Web Services
76opera.comBootstrapNo Opera
79workers.devAstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSSCloudflare
95mozilla.orgGoogle Cloud CDN / GFESentryVarnishGoogle Cloud
115bit.lyGoogle Cloud CDN / GFEnginxOneTrustOptimizelyUserWayWordPressGoogle Cloud
134discord.ggCloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflowCloudflare
139android.comGoogle FontsGoogle Cloud
140nih.govAcquiaCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCrazy EggDrupal 10Nih Net
157kaspersky.comKameleoonNext.jsnginxReactKl Ext
162crashlytics.comGoogle Cloud CDN / GFEGoogle FontsUniversal Analytics (legacy)YouTube embedGoogle Cloud
163google-analytics.comAngularJSGoogle FontsGoogle Cloud
170paypal.comBootstrapDatadog RUMPayPalTailwind CSSVarnishFastly
172ubuntu.comlazysizesnginx 1.14.0Canonical As
178pki.googGoogle Analytics 4Google FontsGoogle reCAPTCHAGoogle Cloud
180scorecardresearch.comASP.NETComscorejQuery 3.6.0jQuery UINedstat
185discord.comCloudflareCloudflare Bot ManagementGoogle FontsOneTrustWebflowCloudflare
194pages.devAstroCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsOneTrustTailwind CSSCloudflare
195cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrustPubMaticMagnite (Rubicon)Fastly
202xiaomi.comAkamaiReactSentrySwiperTengineAlibaba Cloud

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology

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