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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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Advertising & pixels

Outbrain usage worldwide

Outbrain runs on 0.3% of websites worldwide in our sample (213 of 68,167). Market share by country, top sites using it and technologies it is paired with.

0.3%
Share in Global
213 / 68,167
1
sites in Tranco top 1K
41 in top 10K
#36,573
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. Global0.3%213
  2. United Kingdom1.3%150
  3. Netherlands<0.1%5
  4. Italy0.4%31
  5. Spain0.1%5
  6. Japan0.2%29
  7. Latin America<0.1%6

Trend

Often used with

  1. Google Tag ManagerTag managers59%×1.6
  2. Google Marketing Platform (DV360/CM360)Advertising & pixels51%×7
  3. jQueryJavaScript libraries46%
  4. Google Publisher Tag (Ad Manager)Advertising & pixels43%×7.3
  5. WordPressCMS34%×2
  6. Google FontsWeb fonts33%
  7. CloudflareCDN31%
  8. IAB TCF v2 APICookie consent (CMP)31%×6.5
  9. Google Analytics 4Analytics25%
  10. Universal Analytics (legacy)Analytics24%×2.6

Top sites using Outbrain All 213 sites

TrancoSiteAlso usesHosting
695lemonde.frGoogle AdSenseMagnite (Rubicon)IAB TCF v2 APIVarnishFastly
1,411ilmeteo.itGoogle AdSenseCloudflareGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4Google Cloud CDN / GFECloudflare
1,418tenki.jpAdRollAmazon Publisher ServicesAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)fluctAmazon Web Services
1,533programme-tv.netDatadog RUMGoogle Tag ManagerSourcepointAmazon Web Services
1,572trilltrill.jpGoogle AdSenseAmazon Publisher ServicesBootstrapAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Facebook SDKAmazon Web Services
2,001wpastra.comAB TastyActiveCampaignAddThisAdobe AnalyticsAdobe Experience Platform TagsAdobe FontsCloudflare
2,271variety.comAdobe FontsComscorecore-jsGoogle Analytics 4Google Ads (conversion)Google Tag ManagerAutomattic (WordPress.com)
2,458rollingstone.comComscorecore-jsGoogle Ads (conversion)Google Tag ManagerGutenberg blocksHotjarAutomattic (WordPress.com)
2,644qz.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Funding ChoicesGoogle Publisher Tag (Ad Manager)Cloudflare
2,780newsbreak.comAmplitudeAmazon CloudFrontGoogle FontsNext.jsOneTrustReactAmazon Web Services
2,963asahi.comAkamaicdnjsGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Publisher Tag (Ad Manager)Google Tag ManagerAkamai
3,435deadline.comAdobe FontsComscorecore-jsGoogle Analytics 4Google Tag ManagerGutenberg blocksAutomattic (WordPress.com)
3,573foxbusiness.comAdobe AnalyticsAdobe TargetChartbeatGoogle Marketing Platform (DV360/CM360)Google FontsTaboolaAkamai
3,706boston.comAdobe AnalyticsAdobe FontsChartbeatCloudflareComscorecore-jsCloudflare
3,826skysports.comAdobe Experience Platform TagsAkamaiChartbeatGoogle Analytics 4SourcepointIAB TCF v2 APIBskyb Broadband As Sky Uk Li...
3,834ilsole24ore.comBootstrapGoogle Funding ChoicesNext.jsnginx 1.25.5OneTrustReactGoogle Cloud
3,975jpost.comGoogle Analytics 4Google Cloud CDN / GFEMeta PixelNext.jsnginx 1.26.1OneTrustGoogle Cloud
3,999radiofrance.frAkamaiDidomiMeta PixelSTUDIOSvelteSvelteKitAmazon Web Services
4,111globalnews.caAdobe Experience Platform TagsAmazon Publisher ServicesComscoreCrownpeak (Evidon)HotjarJetpackAutomattic (WordPress.com)
5,573sankei.comAkamaiAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAmazon Web Services
6,504wwd.comAdobe FontsMicrosoft Advertising UETComscorecore-jsGoogle Analytics 4Google Ads (conversion)Automattic (WordPress.com)
6,622heute.atBootstrapChartbeatCloudflareGoogle Tag ManagerMatomoOneSignalCloudflare
6,693nicematin.comAB TastyAlpine.jsBootstrapChartbeatDidomiGoogle Marketing Platform (DV360/CM360)As6758 Monaco Telecom S.a.
6,701cadenaser.comAdobe Experience Platform TagsDidomiOpenRestyWhatsApp click-to-chatAkamai
6,977schwaebische.deAB TastyBootstrapCloudflareCloudflare Web AnalyticsconsentmanagerGoogle Marketing Platform (DV360/CM360)Google Cloud

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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