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Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%Blocks an AI crawler 10%Blocks GPTBot 9.6%ads.txt 22%Cookie consent banner 19%Ad pixels 23%llms.txt 15%HTTPS homepage 98%DMARC record 64%
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Substack usage worldwide

Substack runs on <0.1% of websites worldwide in our sample (22 of 68,769). Market share by country, top sites using it and technologies it is paired with.

<0.1%
Share in Global
22 / 68,769
2
sites in Tranco top 1K
4 in top 10K
#53,615
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. Global<0.1%22
  2. United Kingdom0%0
  3. Netherlands<0.1%1
  4. Italy<0.1%2
  5. Spain0%0
  6. Japan0%0
  7. Latin America0%0

Trend

Often used with

  1. CloudflareCDN59%×1.6
  2. Cloudflare Bot ManagementSecurity & bot protection59%×4.4
  3. ExpressWeb frameworks55%×44.5
  4. Google FontsWeb fonts45%×1.7
  5. Cloudflare Web AnalyticsAnalytics45%×3.7
  6. SentryMonitoring & RUM41%×34.1
  7. WordPressCMS32%×1.8
  8. Google Analytics 4Analytics27%
  9. Google Tag ManagerTag managers27%
  10. Universal Analytics (legacy)Analytics27%×2.9

Top sites using Substack

TrancoSiteAlso usesHosting
439substack.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDatadog RUMExpressGoogle Ads (conversion)Cloudflare
704cbsnews.comComscoreGoogle Marketing Platform (DV360/CM360)KetchOneTrustSkimlinksTealium iQFastly
3,269flipboard.comBloggerAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)DrupalGoogle Analytics 4Amazon Web Services
5,013cbslocal.comComscoreGoogle Marketing Platform (DV360/CM360)KetchOneTrustSkimlinksTealium iQFastly
13,978makezine.comCloudflareCloudflare Bot Managementcore-jsGoogle Marketing Platform (DV360/CM360)Font AwesomeGoogle FontsCloudflare
36,854thefp.comBloggerCloudflareCloudflare Bot ManagementExpressGoogle Analytics 4Google FontsAmazon Web Services
37,065unz.comCloudflareCloudflare Bot ManagementFacebook SDKGoogle Translate widgetGTranslatejQueryCloudflare
40,901thebulwark.comChartbeatCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsCloudflare
47,661skepticalscience.comApache HTTP Server 2.4.67cdnjsDrupalGoogle Analytics 4Google FontsjQuery 1.11.1Netactuate
49,558michaelmoore.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDatadog RUMExpressGoogle Ads (conversion)Cloudflare
52,629bolt.comcore-jsGoogle Tag ManagerGutenberg blocksjQueryUIkitWordPressCloudflare
54,602e-ir.infoCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressSentryAmazon Web Services
60,514lemmy.mlBloggerBootstrapExpressnginxOVHcloud
65,065wonkette.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsSentryAmazon Web Services
68,612roninchain.comGoogle Analytics 4Next.jsReactTailwind CSSVercelAmazon Web Services
71,288flip.itBloggerAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)DrupalGoogle Analytics 4Amazon Web Services
81,457natesilver.netCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsGoogle Tag ManagerSquarespace
83,883dropsitenews.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle Tag ManagerSentryCloudflare
85,613marksdailyapple.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDatadog RUMExpressGoogle Analytics 4Amazon Web Services
88,356e-ir.orgCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressSentryAmazon Web Services
96,621austinkleon.comFont AwesomeGoogle FontsGutenberg blocksnginxWordPressWP EngineGoogle Cloud
96,736oneusefulthing.orgCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsSentryCloudflare

Our crawler: 68,769 sites · Global · updated Oct 23, 2026 · Methodology

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