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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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Substack usage worldwide

Substack runs on <0.1% of websites worldwide in our sample (24 of 68,167). Market share by country, top sites using it and technologies it is paired with.

<0.1%
Share in Global
24 / 68,167
2
sites in Tranco top 1K
4 in top 10K
#57,276
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. Global<0.1%24
  2. United Kingdom<0.1%4
  3. Netherlands0%0
  4. Italy<0.1%1
  5. Spain0%0
  6. Japan0%0
  7. Latin America0%0

Trend

Often used with

  1. CloudflareCDN67%×1.8
  2. Cloudflare Bot ManagementSecurity & bot protection67%×4.8
  3. ExpressWeb frameworks54%×44.1
  4. SentryMonitoring & RUM46%×39.4
  5. Google FontsWeb fonts46%×1.7
  6. Cloudflare Web AnalyticsAnalytics42%×3.2
  7. Google Tag ManagerTag managers29%
  8. Universal Analytics (legacy)Analytics25%×2.8
  9. Google Analytics 4Analytics25%
  10. WordPressCMS25%

Top sites using Substack

TrancoSiteAlso usesHosting
423substack.comCloudflareCloudflare Bot ManagementExpressGoogle FontsCloudflare
694cbsnews.comComscoreGoogle Marketing Platform (DV360/CM360)KetchOneTrustSkimlinksTealium iQFastly
3,159flipboard.comBloggerAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)DrupalGoogle Analytics 4Amazon Web Services
4,988cbslocal.comComscoreGoogle Marketing Platform (DV360/CM360)KetchOneTrustSkimlinksTealium iQFastly
14,290makezine.comCloudflareCloudflare Bot Managementcore-jsGoogle Marketing Platform (DV360/CM360)Font AwesomeGoogle FontsCloudflare
34,948thefp.comBloggerCloudflareCloudflare Bot ManagementExpressGoogle FontsGoogle Tag ManagerAmazon Web Services
35,983unz.comCloudflareCloudflare Bot ManagementFacebook SDKGoogle Translate widgetGTranslatejQueryCloudflare
38,203thebulwark.comChartbeatCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsCloudflare
38,562luizalabs.comCloudflareCloudflare Bot ManagementExpressSentryGoogle Cloud
45,910skepticalscience.comApache HTTP Server 2.4.68cdnjsDrupalGoogle Analytics 4Google FontsjQuery 1.11.1Netactuate Netactuate Inc
48,764michaelmoore.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDatadog RUMExpressGoogle Ads (conversion)Cloudflare
56,084e-ir.infoCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressSentryAmazon Web Services
58,469roninchain.comGoogle Analytics 4Next.jsReactTailwind CSSVercelAmazon Web Services
58,500wonkette.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsSentryAmazon Web Services
58,597natesilver.netCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsGoogle Tag ManagerSquarespace
70,000over-blog-kiwi.comBootstrapGoogle Tag ManagerIguanesolutions Iguane Solut...
71,532sneakerhistory.comGoogle AdSenseCloudflareCloudflare Bot Managementcore-jsGoogle Analytics 4Google FontsCloudflare
74,628dropsitenews.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDatadog RUMExpressGoogle Analytics 4Cloudflare
79,138marksdailyapple.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsSentryAmazon Web Services
85,854oneusefulthing.orgCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDatadog RUMExpressGoogle Ads (conversion)Cloudflare
87,727oshakurfilms.comBunny CDNGoogle Analytics 4Next.jsReactTailwind CSSWhatsApp click-to-chatCDN77 / DataCamp
88,742over-blog.netBootstrapGoogle Tag ManagerIguanesolutions Iguane Solut...
90,336e-ir.orgCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressSentryAmazon Web Services
96,638lennysnewsletter.comMicrosoft ClarityCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsExpressGoogle FontsCloudflare

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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