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Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%Blocks an AI crawler 12%Blocks GPTBot 11%ads.txt 22%Cookie consent banner 20%Ad pixels 23%llms.txt 15%HTTPS homepage 99%DMARC record 65%
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Advertising & pixels

Microsoft Advertising UET usage worldwide

Microsoft Advertising UET runs on 0.7% of websites worldwide in our sample (456 of 68,167). Market share by country, top sites using it and technologies it…

0.7%
Share in Global
456 / 68,167
5
sites in Tranco top 1K
47 in top 10K
#44,086
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. Global0.7%456
  2. United Kingdom2%228
  3. Netherlands0.7%61
  4. Italy0.6%44
  5. Spain0.8%34
  6. Japan0.3%35
  7. Latin America0.4%78

Trend

Often used with

  1. Google Tag ManagerTag managers69%×1.8
  2. Google Ads (conversion)Advertising & pixels51%×12
  3. CloudflareCDN44%
  4. Google FontsWeb fonts39%
  5. Google Analytics 4Analytics37%×1.9
  6. BootstrapCSS frameworks35%
  7. Meta PixelAdvertising & pixels33%×7
  8. jQueryJavaScript libraries32%
  9. nginxWeb servers21%
  10. Cloudflare Bot ManagementSecurity & bot protection21%×1.5

Top sites using Microsoft Advertising UET All 456 sites

TrancoSiteAlso usesHosting
99wordpress.comGoogle Ads (conversion)Google FontsGutenberg blocksJetpacknginxReddit PixelAutomattic (WordPress.com)
494wp.comGoogle Ads (conversion)Google FontsGutenberg blocksJetpacknginxReddit PixelAutomattic (WordPress.com)
717globalsign.comBootstrapcdnjsCloudflareCloudflare Web AnalyticsConcrete CMSCookiebot (Usercentrics)Fastly
843ddns.netBootstrapGoogle Ads (conversion)Google FontsGoogle Tag ManagerHubSpotnginxNoip Vital Vitalwerks Inte...
938no-ip.comBootstrapGoogle Ads (conversion)Google FontsGoogle Tag ManagerHubSpotnginxNoip Vital Vitalwerks Inte...
1,177singular.netMicrosoft ClarityCloudflareCloudflare Bot ManagementGoogle Tag ManagerGutenberg blocksHotjarCloudflare
2,538wetransfer.comAmazon CloudFrontDatadog RUMGoogle Tag ManagerNext.jsPinterest TagReactAmazon Web Services
2,637smh.com.aucore-jsGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerFastly
2,712betterstackdata.comCloudflareGoogle Analytics 4Google Ads (conversion)Hotwire (Turbo / Stimulus)HubSpotLinkedIn Insight TagCloudflare
2,909podbean.comBootstrap 5.1.3cdnjsCloudflareCloudflare Bot ManagementEqualWebGoogle Analytics 4Cloudflare
3,006ubereats.comMicrosoft ClarityCrazy EggCriteoEnvoyGoogle Cloud CDN / GFEGoogle FontsCloudflare
3,007softonic.comMicrosoft ClarityDidomiGoogle Tag ManagerIAB TCF v2 APIFastly
3,192heylink.mecdnjsCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Analytics 4Google Ads (conversion)Cloudflare
3,911juris.deApache HTTP ServerBootstrapCookiebot (Usercentrics)Google Ads (conversion)Google Tag ManagerJavaDelunet Inexio Informationst...
4,233wp.meGoogle Ads (conversion)Google FontsGutenberg blocksJetpacknginxReddit PixelAutomattic (WordPress.com)
4,497loggly.comAdobe Experience Platform TagsBootstrapcore-jsGoogle FontsGutenberg blocksjQueryMicrosoft Azure
4,511alltrails.comAmazon CloudFrontDatadog RUMDataDomeGoogle Analytics 4Google Tag Managerimpact.comAmazon Web Services
4,582pushd.comApache HTTP ServerAmazon CloudFrontCookiebot (Usercentrics)Google Analytics 4Google Ads (conversion)Google Tag ManagerAmazon Web Services
4,605getui.comnginxNuxtSwiperVue.jsCt Hangzhou Idc No.288 Fu...
4,821dji.comBaidu AnalyticsAmazon CloudFrontGoogle Ads (conversion)Google Tag ManagerMeta PixelNew RelicAmazon Web Services
4,965reolink.comaccessiBeAwinMicrosoft ClarityConvertCriteoGoogle Analytics 4Amazon Web Services
5,073l.inkApple Pay JSBootstrap 3.3.7Font AwesomeGoogle Analytics 4Google Ads (conversion)Google FontsAmazon Web Services
5,082oilprice.comRaptive (AdThrive)Apache HTTP Server 2.4.66Google FontsGoogle Tag ManagerjQuery 3.4.1MatomoAmazon Web Services
5,223theage.com.aucore-jsGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerFastly
5,402tradeinn.comGoogle Cloud CDN / GFEGoogle FontsGoogle Tag ManagerKlaviyonginxOneTrustGoogle Cloud

Our crawler: 68,167 sites · Global · updated Nov 13, 2026 · Methodology

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