SmartGurlz: tech toys that inspire the female leaders of tomorrow

Code-at-home toys integrate the power of play with the power of technology to keep kids engaged and away from computer screens during Covid-19 school closures

Written by Georgie Dobie

Posted 24.04.2020 | Products

SmartGurlz: tech toys that inspire the female leaders of tomorrow thumbnail

For families looking for constructive ways to keep children stimulated and engaged during the Covid-19 school shutdown, Sharmi Albrechtsen, founder of SmartGurlz, is showcasing her line of groundbreaking toys that use an award-winning robotics platform to teach basic coding skills to girls as young as six.

Sharmi appeared on ABC’s Shark Tank and beat out 40,000 other entrepreneurs, negotiating with guest "shark" Richard Branson, before closing a deal with Daymond John.  

Sharmi Albrechtsen says: "Many girls' toys lag behind in the development of spatial skills, hands-on problem-solving skills, and confidence with coding and computer science. These are exactly the skills that SmartGurlz aims to develop.” 

The SmartGurlz line of interactive, self-balancing robots and dolls are controlled with the SugarCoded App than can be downloaded onto an IOS or android phone or tablet that once downloaded requires no Wi-Fi, just Bluetooth.  

A full, step-by-step tutorial teaches basic coding strategies so young girls can manoeuvre the toys around obstacle courses of their own design. With several levels of learning and challenges, the toy keeps kids occupied several hours a week for four to six months.  

The company is also offering a free weekly webinar for parents and kids affected by Covid-19 that includes getting started, tips and tricks, and weekly home assignments. 

Girls playing with SmartGurlz products learn three key concepts: 

  1. Spatial Reasoning: Girls learn how to direct/orient their robots in new environments and interpret maps.  
  2. Computer Programming: Girls learn to program their robots using our kid-friendly coding App called SugarCoded. 
  1. Storytelling & Problem Solving: Girls learn to tell stories and solve missions via coding. 

In 2015, Sharmi started SmartGurlz after becoming frustrated with the lack of STEM toys available for her daughter. The SmartGurlz flagship product, Siggy, was the first robotics product designed specifically for girls. More than 30,000 girls have been educated with SmartGurlz. SmartGurlz partners include BlackGirlsCode, Girl Scouts of America and Morrison Mentors.

SmartGurlz recently expanded its product line to include Smart Buddies – a joint-venture with Pitsco Education – which features a diverse set of characters suitable for both girls and boys, targeted towards schools.

The SmartGurlz product line also includes an e-book series available through the App that focuses on the everyday adventures of four talented young women studying at the fictional New York Institute of Technology. 


Juratoys focuses efforts on launching Lalaboom range thumbnail

Juratoys focuses efforts on launching Lalaboom range

The company has announced the availability of new marketing materials for the award-winning brand, as well as new introductions to ...

[LIVE] Coronavirus in the toy trade thumbnail

[LIVE] Coronavirus in the toy trade

The latest impact of Covid-19 on the toy industry – suppliers, retailers, trade shows and more

Debenhams to reopen stores from next week thumbnail

Debenhams to reopen stores from next week

The retailer is planning to reopen three stores in Northern Ireland on 8 June, followed by 50 stores in England ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor