Demand soars for Wow! Stuff’s practical collectable brand K-Blings

The mini Chibi stylised characters that wrap around the weakest area of a cable, helping to prevent damage, have enjoyed a super rate of sale since their launch at the end of 2019

Written by Georgie Dobie

Posted 23.06.2020 | Products

Demand soars for Wow! Stuff’s practical collectable brand K-Blings thumbnail

Launched at the end of 2019, Wow! Stuff’s K-Blings – billed as 'the collectable that lives on your cable' – was only available from distributor Tobar and retailer Tesco. Nonetheless, the brand proved a sell-out success.

Sold in blind bags and five-packs with one mystery blind, K-Blings are mini Chibi stylised characters that wrap around the weakest area of a cable and protect the point they are most likely to fray or break. Collections can fill the length of a cable and turn any cable into a 'cable bracelet’ holding all your favourite brands. Tik Tok’ers are already personalising their cables with K-Blings and adding a dab of super glue to ensure anyone and everyone can see the brands they love and that the cable is theirs, thereby reducing ‘misunderstandings’! 

Speaking of the brand’s success, Wow! Stuff’s commercial director, Dawn Lavalette, said: “K-Blings took us by surprise. They both sold out very quickly with a super rate of sale.  

“As a collectable with a practical purpose, they protect and personalise your cables. It was a gamble for us – innovation often is. The collectables space is crowded but K-Blings are so different to anything else and while the target consumer is heartland boys and girls aged five to 12, we’re getting demand from tweens, teens and adults. In fact anyone with a phone, computer, headphones or shoelaces can collect and ‘wear’ their favourite character brand.” 

Selling out in the Harry Potter brand in November 2019, from August 2020 more tier one brands will launch including Marvel, Disney, Pixar, DC and more.  

Contact russ.winter@wowstuff.com or Leanne.royce@wowstuff.com for availability. 

Smart Games unveils two new brain busters thumbnail

Smart Games unveils two new brain busters

Cube Duel and Plug & Play Puzzler join the Smart Toys and Games portfolio

HRH The Princess Royal reads Thomas and the Royal Engine thumbnail

HRH The Princess Royal reads Thomas and the Royal Engine

The Princess Royal marks the end of Save the Children’s Save With Stories initiative with the tale of Thomas the ...

Lego puts pop art back in the picture thumbnail

Lego puts pop art back in the picture

New Lego Art sets featuring Marvel and Star Wars characters and famous celebrities help adults get into the right ‘frame’ ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor