WildBrain Spark launches direct advertising in the US

Charles Gabriel will lead sales efforts as WildBrain Spark gears up to amplify its AVOD business globally with direct ad sales; the company's premium kids AVOD network reaches 40 per cent of kids under 13 in the US

Written by Georgie Dobie

Posted 19.06.2020 | Business

WildBrain Spark launches direct advertising in the US thumbnail

The digital media division of WildBrain, WildBrain Spark, has appointed Charles Gabriel to the newly created position of vice president and head of US advertising sales.

WildBrain Spark – one of the world’s largest independent kids’ and family entertainment companies – was established to bring premier entertainment to kids and families worldwide and works with many major studios, IP owners and toy companies, helping brands such as Fireman Sam, Polly Pocket, Woody Woodpecker, Popeye, LOL Surprise!, and Playmobil to connect with viewers.  

Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain’s digital AVOD sales efforts to its current partners, US media agencies and US brands reaching kids and families. Over the course of his career, Gabriel has built and led sales organisations inside major media companies like AOL and Disney and growth-phase startups alike. Gabriel, based in Los Angeles and New York, reports to Jon Gisby, managing director, WildBrain Spark. 

Speaking of the development, Gisby said: “WildBrain has secured its position as a leader in premium content for kids and family audiences across linear broadcasting and SVOD, and WildBrain Spark has become one of the segment’s largest AVOD networks on YouTube. Now, we will amplify our AVOD business globally with direct ad sales. Charles’ extensive track record is perfect for WildBrain Spark as it enters this new growth phase.” 

Gabriel said: "I’m excited to join WildBrain Spark to lead the growth of US Advertising at the moment when the kids AVOD sector is being shaped, streaming is at its highest, and family connections are more important than ever. In the kids and family category, AVOD is essential for brands to reach consumers and WildBrain Spark is uniquely positioned to deliver.” 

WildBrain Spark is the integrated marketing and digital network within WildBrain, the award-winning entertainment company that owns iconic IP like Peanuts, Inspector Gadget, Strawberry Shortcake, Teletubbies, Caillou, and Yo Gabba Gabba!, among others, and produces premium series like Primetime Emmy Award Nominees Carmen Sandiego for Netflix and Snoopy in Space for Apple TV+.  

With over 168 million subscribers globally and over 21 million unique monthly viewers in the US, WildBrain Spark has a market-leading position in the kids’ space on YouTube, reaching over 40 per cent of kids under 13 in the territory. Its network of over 800 channels and iconic library of characters attracts approximately four billion monthly views, with nearly 40 per cent of its total network watch time being on connected TVs, delivering a co-viewing audience of parents and kids. WildBrain also distributes content to ad-supported OTT providers such as Amazon, Roku, Pluto TV, Tubi, and Xumo. 

WildBrain Spark provides an unparalleled platform for advertisers to drive audience engagement and amplification of brand messages while at the same time aligning with purposeful and positive programming. Its digital network offers a unique combination of brand-safe premium programming at scale, supported by proprietary analytical tools and the opportunity to create, promote and distribute custom content.   

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