Craft Buddy adapts service to safely meet demand for crafting products

With the UK on lockdown, Craft Buddy has seen a surge in demand for crafting activities. While prioritising the wellbeing of its team, the arts and crafts manufacturer and distributor continues to work hard to safely fulfil orders, support its retailers

Written by Georgie Dobie

Posted 20.04.2020 | Business

Craft Buddy adapts service to safely meet demand for crafting products thumbnail

Craft Buddy, the well-renowned arts and crafts manufacturer and distributor, has seen a recent surge in demand, both B2B and across its B2C digital platforms, in light of recent events causing them to adopt new measures to support customers and their staff.

Reacting to government guidelines, Craft Buddy have taken the decision to close their warehouse and headquarters to all but two staff members per day, working at a substantial distance from each other, in order to limit the exposure of staff to Covid-19 to ultimately protect them, their families and their customers. With only two members of staff in per day compared to the usual fifteen, delays in sending products out are natural but morale remains upbeat and Craft Buddy are working hard to serve their customers both B2C and B2B as quickly as possible.

Gary Wadhwani, co-founder of Craft Buddy, said: “The Covid-19 pandemic is nothing less than a very serious public health emergency and we are making all our decisions with the best interests for our staff, our families and for the general public including our valued customers. We have found that crafting is an ideal activity to take part in at home, as it enables people to exercise their creativity, to do something therapeutic and to relieve stress and anxieties which is a major reason why we continue to send two staff members to our HQ each day, rather than close our operations altogether.”

The recent surge in sales show that the popular Crystal Art range is proving to be in high demand with customers as consumers search for new hobbies that can be done during isolation that offer therapeutics and relaxing benefits. Based on the diamond painting trend, the Crystal Art range helps to improve focus and concentration and offers a sense of escapism for crafters, as they create their own pieces of rhinestone art by placing crystals into their assigned spaces on the design. Formats include Framed wall art, Greeting cards, Kits with LED lights, Notebooks, Clocks, Stickers and more.

Likewise, the newly launched Forever Flowerz range continues to excite crafters looking to create their own floral arrangements and designs. The easy to follow steps makes the collection perfect for experienced crafters and beginners alike, allowing them to make bouquets, wreaths and more.

Recognising the increased interest in these products, Craft Buddy is continuing to accept trade orders from retailers, with a lead time of up to a week, due to their current implementation of safety measures that are in place. Furthering their support for retailers, Craft Buddy is offering to promote stockists on their social media channels where they have a following of over 30,000 engaged followers, whilst also making available their professionally produced marketing images and videos to help businesses connect with their customers and grow their channels. In addition to this, they are offering smaller Crystal Art products to retailers for free, so that they can run online competitions during this time. Please contact trade@craftbuddyltd.co.uk for further details on how Craft Buddy can help promote your business.

Adapting to the current lockdown scenario, Craft Buddy is offering a series of online workshops through its Facebook page to help guide crafters and inspire their creations. The workshops feature videos focused on both their own products and everyday household items and they encourage crafters to join their Facebook groups to share their ideas, tips and inspiration with like-minded crafters.


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