US Toy Association campaigns to keep toy stores open

US legislators urged to keep toy retail going in letter campaign extolling educational and emotional virtues of toys, as families enter self-isolation

Written by Rhys Thomas

Posted 27.03.2020 | Business

US Toy Association campaigns to keep toy stores open thumbnail

The Toy Association has spearheaded a campaign to grant toy stores exemption from temporary closure during the pandemic.

Toy firms have been invited to join a grassroots letter campaign aimed a local legislators, underscoring the ‘essential role of toys and play in home learning for millions of American children’, who can no longer attend school or daycare due to the coronavirus.

The letter argues that easy access to toys will be hugely beneficial for families.

“During this tumultuous time, toys provide an increasingly invaluable role in enhancing home learning. They also help alleviate the stress felt by families navigating uncertain and frightening circumstances,” a segment reads.

Ed Desmond, Executive Vice President of External Affairs at The Toy Association, says it is working tirelessly to “ensure that toys and games remain accessible to families”.

“We encourage legislators to keep the doors open for toy businesses so that they can continue operating and providing toys – which are a source of comfort and happiness to so many – during these unprecedented times,” he adds.

In addition to the educational and emotional benefits of toys and play, the letter underscores the toy industry’s $97.2 billion economic impact, tax contribution and the fact that it supports more than 623,000 jobs. It also emphasizes the toy industry’s ability and commitment to safeguarding all employees from transmission and infection.

Read the full letter here.

Kevin Glass joins Spin Master’s board of directors thumbnail

Kevin Glass joins Spin Master’s board of directors

Glass was most recently senior executive vice president and chief financial officer at CIBC from 2011 to 2019

Hornby introduces Third Class Open Topped Railway Carriage thumbnail

Hornby introduces Third Class Open Topped Railway Carriage

Featuring etched brass components and separately fitted parts, the carriage makes a perfect addition to the previously released Stephenson’s Rocket

First Licensing Week Virtual event deemed a success thumbnail

First Licensing Week Virtual event deemed a success

Highlighting post-pandemic growth, the online event gathered 4,477 attendees, supported 2,900 digital meetings, with more than 32,000 unique content views ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor