University Games unveils refreshed branding

Company kicks off new year with a new look, launches and major relaunch for football favourite Subbuteo

Written by Rhys Thomas

Posted 06.01.2020 | Business

University Games unveils refreshed branding thumbnail

University Games is kicking off 2020 with new corporate branding that has been rolled out by University Games across the world.

The new logo is the final piece in the two-year merger of Paul Lamond Games and University Games UK, and represents our unique mixing of learning and fun according to Bob Moog, co-founder and President of University Games.
“The red letter ‘U’ stands for University and takes one back to our beginnings as a learning company in 1985. The ‘G’ stands for Games which represents the fun that we inject into every product we release,” he explains.

“Together, the red and the blue UG overlap creating something unique with the colour purple. The merging of learning and fun is where we stand alone in offering our games and puzzles to families around the world. Lots of people talk about branding and logos, but no one takes it as seriously as we do some companies focus on learning, others on fun. We do both!”

The company is also gearing up for a busy launch season. Richard Wells, Managing Director of University Games UK, says: “2019 was a transition year for the company, and our new look symbolises the combination of the two game and puzzle businesses. Now fully merged and with a stronger than ever catalogue of products, we are ready to make 2020 our best year ever.”

The game and puzzle specialists will launch more than 70 new lines in 2020, including some exciting and even magical new licenses. Launches include games and puzzles based on National Geographic, First 100 Words and the much-loved pre-school brand In the Night Garden.

University Games will also unveil one of its largest marketing campaigns in 40 years to relaunch Subbuteo, a classic football game loved by generations of UK families. The campaign will feature an exciting TV commercial that can be seen at Toy Fair, and which will be used across social channels and aired on TV in line with key footballing events and the Christmas build-up in 2020.

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