Toy Fair 2020 visitor registration now open

The BTHA also announces the first ever influencer day, separate from the traditional media showcase on the opening morning

Written by Rhys Thomas

Posted 18.09.2019 | Business

Toy Fair 2020 visitor registration now open thumbnail

Online registration for London Toy Fair 2020 is now open for media and trade visitors to secure their entry into next January’s show.

Visit www.toyfair.co.uk to register for free.
The British Toy and Hobby Association, the organiser of the show, also this morning announced a major change to its media policy, giving influencers their own dedicated day for the first time.
Traditional media outlets, including national newspapers and TV networks, will be invited as usual when the show opens on Tuesday, but bloggers, YouTubers and influencers will not attend until the following day.

Toy Fair TV will air throughout the event from the new media hub zone
The influencer day will include new scheduled content for attendees, including exhibitor tours run by the BTHA, and each will be given a separate badge to make it easier for exhibitors to identify and assist online content creators.
“Toy Fair is the perfect place to see the hottest new products and hidden gems for the coming year all under one roof,” says Rebecca Deeming, Interim Head of Toy Fair. “With more media than ever attending Toy Fair, we’re delighted to launch our brand-new Influencer Day to better support content creators and our exhibitors.”

The press office and demo zone have also moved, from Upper Level stand 158 to Upper West stand 320 and 312, to create a media hub area. This new location will place it among major toy companies and allows the accommodation of even more exhibitors on the Upper Level.
The 67th Toy Fair will be held at Olympia London from Tuesday 21 – Thursday 23 January.
Confirmed exhibitors for Toy Fair 2020 include LEGO, Bandai UK, Hasbro, Big Potato Games, Brainstorm Ltd, Funko, Keel Toys and many, many more.

Posh Paws launches NHS Charities Together bear collection thumbnail

Posh Paws launches NHS Charities Together bear collection

The Thank You Bears range lands in September; for every Thank You Bear sold, Posh Paws will donate a percentage ...

Remembering Les Nurse thumbnail

Remembering Les Nurse

The highly respected and popular industry veteran sadly passed away on Monday 6 July

IMC Toys announces new offices and appointments thumbnail

IMC Toys announces new offices and appointments

Strengthening its presence in the UK market, the company has moved its offices to Oxfordshire and confirmed two new hires ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor