Schleich’s Power of Imagination Photo Contest winner announced

The winning image was selected from almost 1,500 UK entries and features a group of Schleich elephant figurines shot from below, giving the illusion of a far greater scale

Written by Georgie Dobie

Posted 26.06.2020 | Business

Schleich’s Power of Imagination Photo Contest winner announced thumbnail

Schleich launched its Power of Imagination Photo Contest on 13 May. Offering children the opportunity to bring their imaginations to life through their own original photography, the competition saw kids around the world use their time at home to create photographs with their Schleich figurines and playsets. The idea behind the contest was for kids to depict the sensational storylines and rich, immersive details that come to life for them during open-ended playtime with Schleich products.

Schleich’s year-long celebration of imagination kicked off at Toy Fair New York, where acclaimed toy photographer, Mitchel Wu, unveiled a series of photographs bringing to life imaginative stories shared by kids. To support kids in developing their contest entries, Wu created a series of videos taking kids behind the scenes of his own photography process and providing tips and tricks for taking the best images at home. 

There were almost 1,500 photo entries submitted in the UK alone, and after narrowing down the entries to ten finalists, a grand prize winner has been announced, following a public vote on Facebook. The winner will receive a giant Schleich prize package, as will the winners from Schleich’s other key territories in the USA, Germany, France and Spain. 

“There has been a truly amazing response to the competition, which reminds us just how spectacular and vivid a child’s experience can be when engaged in open-ended, imaginative playtime,” said Paul Dearlove, marketing manager at Schleich UK. “Narrowing down the entries to ten finalists was such a difficult job, at the standard of entries was really breath-taking” 

For more information about the competition on any other queries, please contact the Schleich team on 01279 870000 or email Schleich@Schleich-s.co.uk 

Image: Schleich UK's top 10 competition entries

DreamToys 2020 goes digial thumbnail

DreamToys 2020 goes digial

This year’s list will be announced in a new exciting digital format on Tuesday 10 November 2020

Messe Frankfurt holds first physical fairs since February 2020 thumbnail

Messe Frankfurt holds first physical fairs since February 2020

Toy & Edu China and Baby & Stroller China returned alongside debut Licensing China, welcoming 61,553 visitors

Government launches Shop Local Week campaign thumbnail

Government launches Shop Local Week campaign

Shoppers are being urged to hit the high street and support their local businesses during Shop Local Week (10-16 August)

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor