Toy retailer will have pop-ups at the LEGO fan event's four-leg UK tour
BrickLive, the UK’s biggest LEGO fan event, is partnering with Toys “R” Us for its first ever UK tour.
Toys “R” Us will bring pop-up shops to all four BrickLive events across Glasgow, London, Belfast and Birmingham and is launching a social media campaign to support the 2017 shows.
Toys “R” Us has one of the biggest ranges of LEGO sets on the high street and will be bringing the latest and most popular collections to the shows, with many exclusive items available. The collections will also tie into the new content for BrickLive 2017, with new BrickLive Build Zones that feature dedicated LEGO Minecraft, LEGO Star wars, LEGO City, LEGO Architecture, LEGO Friends, LEGO Technics, LEGO Ninjargo and LEGO Duplo zones.
This year will also see BrickLive visit to Glasgow for the first time, which kicks off the national tour to coincide with the school summer holidays on 20 July, and Belfast on 3 August. The event returns to London on 27 July and Birmingham on 26 October, during the autumn half term.
For more information, visit www.bricklive.co.uk.