The Entertainer unveils Big Toy Rehoming scheme

Toy donation initiative in partnership with The Salvation Army aims to reduce the number of toys in landfill

Written by Rhys Thomas

Posted 03.06.2019 | Retail

The Entertainer unveils Big Toy Rehoming scheme thumbnail

The Entertainer is joining forces with The Salvation Army to launch the Big Toy Rehoming, a scheme that aims to reduce plastic waste by prolonging the life of toys.

Launching on Wednesday 5 June, World Environment Day, the campaign will give the public the opportunity to donate toys that are no longer played with to any of The Entertainer’s 165 stores. Donations will be redistributed through The Salvation Army’s network in a bid to help reduce the amount of plastic in landfills while supporting the charity.

Gary Grant, founder and Executive Chairman of The Entertainer, says: “We’re very excited to be launching the Big Toy Rehoming campaign and continuing our support for The Salvation Army. Plastic waste continues to be a hugely important issue for our environment and we’re acknowledging that it’s important to find ways to extend the lifecycle of toys to reduce our plastic waste.

“The Big Toy Rehoming not only helps to extend the lifespan of toys, but also gives children and families who may not have the means to experience the latest toys and games, the opportunity to enjoy them.”
Kirk Bradley, Head of Corporate Partnerships at The Salvation Army adds: “We pride ourselves on the fact that less than 1% of donations we receive are sent to landfill and we’re really pleased that this campaign will raise awareness of the importance of reusing plastics… It’s such a worthwhile cause and we’re looking forward to the public joining in.”

The Entertainer’s Toy Rehoming Campaign will run from between 5 and 8 in all stores across the UK. All toys will be checked for CE safety marks.

Posh Paws launches NHS Charities Together bear collection thumbnail

Posh Paws launches NHS Charities Together bear collection

The Thank You Bears range lands in September; for every Thank You Bear sold, Posh Paws will donate a percentage ...

Remembering Les Nurse thumbnail

Remembering Les Nurse

The highly respected and popular industry veteran sadly passed away on Monday 6 July

IMC Toys announces new offices and appointments thumbnail

IMC Toys announces new offices and appointments

Strengthening its presence in the UK market, the company has moved its offices to Oxfordshire and confirmed two new hires ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor