The Entertainer to close all stores

All bricks and mortar locations to shut by 5pm today, though its online store will remain open for business

Written by Rhys Thomas

Posted 23.03.2020 | Retail

The Entertainer to close all stores thumbnail

The Entertainer has taken the decision of closing all of its stores from 5pm today.

The toy retailer follows Debenhams, John Lewis and other major high street retailers in enacting a temporary shut down to protect staff and the public from the coronavirus outbreak.

The retailer made the announcement with a statement on its social media accounts this morning.

“We have taken this decision with a very heavy heart, but the safety and wellbeing of our employees and customers is our priority,” it reads.

The closure follows more strident measures from the government to curb the spread of the Covid-19 virus. Pubs, restaurants and other gathering places have been ordered to close, while the public has been advised to remain indoors, leaving only when necessary. Some reports claim Number 10 will likely order all non-essential retailers to temporarily close early this week.

As such, The Entertainer’s online store will remain operational. Shoppers can still place and receive orders from home through The Entertainer’s website, thetoyshop.com, and elc.co.uk.

A new ‘Boredom Busters’ promotion is currently live on the site, offering up to 50 per cent off a range of products aimed at helping kids ‘stay entertained at home’.

Stores will be closed for the foreseeable future, though the retailer says it looks forward to “welcoming you back to our stores soon”.

[LIVE] Coronavirus in the toy trade thumbnail

[LIVE] Coronavirus in the toy trade

The latest impact of Covid-19 on the toy industry – suppliers, retailers, trade shows and more

Mattel joins fight against Covid-19 thumbnail

Mattel joins fight against Covid-19

The US toy giant is dedicating experts and resources to production of face masks from Barbie fabric, and other PPE

Insight: Toy trade in The Netherlands, where shops remain open thumbnail

Insight: Toy trade in The Netherlands, where shops remain open

Nico Blauw, CEO of Dutch toy company BOTI International, reports on how the toy industry is coping in The Netherlands, ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker