The Entertainer appoints new country manager for POLY

Pablo Badia will lead the growth of the POLY brand in Spain and in other parts of Europe

Written by Georgie Dobie

Posted 24.06.2020 | Retail

The Entertainer appoints new country manager for POLY thumbnail

TEAL Group Holdings, the group behind The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, has appointed Pablo Badia as country manager for POLY, its chain of 44 toy stores in Spain.

Badia has broad and extensive experience in leading senior teams at global brands such as Massimo Dutti, Camper, Carolina Herrera and Karen Millen as well as Children Worldwide Fashion (CWF), where he was country director for the south of Europe and acquired a wealth of knowledge and experience in identifying opportunities for brands to grow their global presence. 

TEAL Group Holdings acquired POLY in December 2018 and has spent the past 18 months stabilising the existing business by streamlining processes and efficiencies, replenishing the stores with relevant stock and supporting the existing team to rebuild the POLY brand with its customers. The appointment of Badia comes as the group prepares to move into the next phase since the acquisition and plan to actively grow the brand in Spain and other parts of Europe. 

Gary Grant, founder and executive chairman of The Entertainer, said: “The acquisition of POLY was significant for our business as it marked the first phase of our expansion into Europe, outside of our franchise partnerships. It has taken some time to fully understand the POLY business but as a team we have successfully overcome a number of challenges and are excited about the opportunities we now have to grow the POLY brand. We’re delighted to welcome Pablo to the team and are confident he will lead POLY to new heights over the coming months and years.” 

Pablo Badia, country manager for POLY, said: “I’m delighted to have the opportunity to lead the POLY team. POLY is a great brand and one that still has a lot of potential to grow and evolve; particularly with new opportunities that are presenting themselves as a result of the current situation. It’s an exciting time to join the business and I look forward to leading the POLY team to new and great things in Spain and beyond.” 

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