A maximum of 20 shoppers will be let into Smyths stores at any one time to help customers social distance during their visit.
The rule forms part of a list of new policies to help safeguard staff and customers during the coronavirus outbreak.
Smyths Toys Superstores currently remain open to the public, and consumers can still shop online, though customers visiting their local branch will be asked to observe a number of temporary rules when in-store.
Adults will be allowed to bring only one child into the store with them. Kids must be accompanied by an adult at all times to ensure they are abiding by new rules and guidelines, as well as cutting down on unnecessary touching of products, fittings and other surfaces.
All visitors will also be encouraged to maintain two meters between one another – as recommended by the UK government – and must take note of temporary floor markings to keep customers and staff at a safe distance when queueing.
Cash transactions will be handled at specially marked tills – although contactless debit and credit card payments are encouraged.
Customers can also click and collect within one hour, cutting the need to queue, spend more time in-store than necessary, and reduce interaction with others.
Some after-sales services, such as fitting car seats, have been suspended for the time being, though staff can demonstrate on in-store rigs.
The Entertainer today said it will close all its stores from 5pm.