Selfridges introduces sustainable toys in line with its Project Earth initiative

Project Earth is the retailer’s new transformational sustainability initiative

Written by Georgie Dobie

Posted 04.09.2020 | Retail

Selfridges introduces sustainable toys in line with its Project Earth initiative thumbnail

Selfridges has launched its new transformational sustainability initiative Project Earth. In line with Project Earth, Selfridges has introduced a range of eco-friendly and sustainable toys. Customers will discover toys made from 100 per cent recycled and re-purposed materials such as rubberwood and plastic milk bottles, as well as a range of sustainable back-to-school essentials. Each brand has been carefully selected to help customers to shop more sustainably.

The retailer has introduced toys from a number of suppliers: Green Toys, Keel Toys, Le Toy Van, Carioca, and Play for Future.

Green Toys

Green Toys has launched a range of quality toys made entirely from recycled plastic milk bottles at Selfridges. Whilst creating inspiring and long-lasting toys for little ones, Green Toys ensure that they are also earth-friendly, BPA free and come in fully recyclable packaging.

Keel Eco

From traditional toy makers, Keel, is a new range of sustainable soft toys; Keel Eco. Made from 100 per cent recycled materials and stuffed with recycled polyester made from plastic waste, each adorable toy depicts an endangered species. Weighted with recycled glass beads and perfect for cuddling by a loving new friend.

Carioca Eco

Carioca has launched its first range of stationery products made with 70 per cent post-consumer recycled plastic. The range of felt-tip pens, crayons, and jumbo pens are made from EcoAllen - a plastic material obtained from recycled food and drinks packaging made of polylaminates (usually used in milk and juice packaging). These materials are largely made of cellulose, plastic and aluminium that would otherwise go into landfill and make the ultimate back-to-school staple for any young trend-setter.

Play for Future

Play for Future’s range of sustainable toys and puzzles are made from 100 per cent recycled materials. Not only do they encourage environmental care in young people, but they also stimulate visual perception skills from a young age. Each of their products are made from recycled materials like paper and are 100 per cent sustainable.

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