Save The High Street has launched its Covid-19 Recovery and Resilience campaign to help each local business to achieve their own potential on the high street this year and better understand how prepared the high street is to meet the challenges ahead.
According to Retail Gazette, who first reported on the campaign launch, the industry body said the next few months may “prove to be the most important in the history of the high street,” as the Government begins its phased lifting of lockdown measures.
Between March and May 2020, SaveTheHighStreet.org, with input from dozens of successful independents and industry experts, has evaluated hundreds of business strategies for the Coronavirus-era high street.
And now it is offering all UK-based independent high street businesses free, personalised support to help accelerate their recovery and build resilience after lockdown ends.
As part of the Covid-19 Recovery and Resilience campaign, business owners are encouraged to complete a survey around six key strategies for business owners during these challenging times:
- Reducing costs
- Selling in new ways
- Adapting marketing
- Collaborating as a high street
- Preparing for the future
- Funding the business
All business owners who contribute to the research, will each receive a health-check report and scores, highlighting risks and opportunities across your business. These reports include six personalised recommendations, with step-by-step guides and other content. Plus, business owners can also opt to speak with an expert consultant to discuss the report, scores and recommendations over the phone. Survey respondents will also receive invites to a series of exclusive webinars through June covering key topics from this survey.
To measure the health of each high street and sector in the UK, individual health-check scores will be added into an anonymised and aggregated data set. Personal and business data provided to SaveTheHighStreet.org will not be shared with other organisations.
According to Retail Gazette, Save the High Street founding partner Alex Schlagman, said: “The clock is ticking for high street businesses to get ready to reopen both safely and successfully.
“The more businesses that get it right this summer, the stronger our high street recovery will be through 2020 and for the long term.
“The future of the high street depends on how we all act now.”