John Lewis predicts green Christmas

Sustainability and children’s mental health informs the department store’s top toys for Christmas predictions

Written by Georgie Dobie

Posted 14.09.2020 | Retail

John Lewis predicts green Christmas thumbnail

Scooters made from recycled fishing nets and conversation cards prompting kids to open up emotionally both feature in John Lewis and Partners’ top toys for Christmas 2020 list.

The department store's buying team believes parents’ toy buying choices this festive season will be “driven by the importance of learning through play and enhancing communication skills through interaction with toys”.

Lockdown forcing children to play in smaller social groups has dramatically impacted the types of toys parents are looking for, the retailer revealed.

John Lewis Toy Buyer Rachel Larkman, says: “We have seen incredible demand for outdoor games during lockdown, and believe this trend will continue through to next year.”

As with other retailers’ predictions, nostalgic parents will also be reaching for familiar favourites and toys that remind them of their childhoods.

“We’ve also seen a nod to nostalgia with traditional board games making a comeback such as Monopoly proving particularly popular as families make time to play together,” Rachel says, adding that LEGO and other construction lines have also seen a huge boost, with sets bought by families to build together during imposed lockdown. That trend, Rachel says, is expected to continue into the new year.

John Lewis and Partners’ Top 10 Toys for Christmas 2020

Micro Recycled Scooter
BRIO Smart Tech Sound
Botley 2.0
I Heard Your Feelings conversation cards
Earth Heroes children’s book
VTech Feathers and Feelings Peacock
Collectors Doll
LEGO Gingerbread House
Wooden Baby Walker and Bricks
Monopoly Mega Edition Exclusive

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