John Lewis and Waitrose reveal winning Super Bear design

13-year-old Klara Hinze has been named the winner of the John Lewis Partership’s soft toy design competition

Written by Georgie Dobie

Posted 26.05.2020 | Retail

John Lewis and Waitrose reveal winning Super Bear design thumbnail

John Lewis and Waitrose have revealed the winner of their soft toy design competition, which launched on 24 April to raise money for the NHS.

Children across the country were invited to create and share their designs for a super bear cuddly toy that celebrates our frontline health workers - will 100 per cent of the proceeds going directly to the NHS. 

After receiving 17,621 entries across social media platforms and via email, a panel of expert judges, including children’s illustrator Rob Biddulph and John Lewis Toy Buyer Rachael Larkman, whittled down the entries to a shortlist of six designs. 

Image: Six shortlisted designs 

After some deliberation, 13-year-old Edinburgher Klara Hinze was selected for her inspiring blue caped crusader – a heroic representation and tribute of our fearless NHS staff.  

Rachael Larkman, John Lewis toy buyer, says: “All 17,621 entries we received were bursting with creativity and our shortlisted six did an amazing job against fierce competition. But there can only be one winner and our customers have chosen a very worthy design.”  

“Klara’s bear is the perfect tribute to the NHS, with its blue cape and mask, and vibrant rainbow colours. It really champions our frontline heroes and we think it’s something our customers will love and get fully behind when it comes on sale later this year.” 

Klara’s bear will be created and sold at Christmas, with 100 per cent of the proceeds going to the NHS. 

13-year-old competition winner Klara said: “I’m incredibly happy to have won this competition and to be able to support the NHS. I hope my bear makes lots of people happy.”   

John Lewis and Waitrose are working with Klara to name her bear and will make an announcement on social media channels in the coming days. 

The #DesignYourSuperBear competition was the first part of the John Lewis Partnership’s “Feel Good Friday” campaign, which is designed to bring the nation together in a time of isolation. 

Every Friday, Waitrose and John Lewis is focusing on one skill or pastime, all in service of helping people enjoy a shared interest, learn something new and create stronger relationships within local communities. 

Working with partners, celebrity experts, a range of charities and the NHS, this includes everything from gardening, arts and crafts, mindfulness, to baking and fitness. 

 
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