Google Shopping scraps seller fees

Sellers will no longer pay fees to place their products on Google Shopping in the US; and this revised model will be rolled-out worldwide by the end of the year

Written by Georgie Dobie

Posted 22.04.2020 | Retail

Google Shopping scraps seller fees thumbnail

Back in July 2019, Google launched a dedicated Shopping page in the US. The page allows shoppers to compare millions of products from thousands of stores, and in many cases bought directly through Google; customers are directed to a number of third-party sellers for items that are not directly available.

The shopping page was created to help Google regain ground lost to Amazon in terms of searches, as Amazon had reportedly become the go-to platform for users to search for items they wish to buy. 

And now, in a bid to win back both sellers and shoppers, Google has decided to scrap fees in the US for retailers to place their products on the Google Shopping search page, rolling it out worldwide by the end of the year. Until now, Google has charged sellers a fee for showing their items in its Shopping tab whenever the product is searched for. 

In a blog post, Google’s VP of product management Surojit Chattarjee, said: “These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination.”

While Amazon sellers can list items for free on its platform, it is common for them to pay for their products to feature prominently amid the sea of products. It is understood that Google is expected to introduce a similar model.

The timing of this announcement comes as Amazon struggles with a backlog of orders and mass employee protests during the Covid-19 pandemic. Merchants could also be enticed to move to Google Shopping, if they lost sales when Amazon temporarily stopped handling non-essential orders with its “Fulfilled by Amazon” service (which offers warehouse space, logistics management and delivery for its users).

Chancellor announces plans to wind down job retention scheme thumbnail

Chancellor announces plans to wind down job retention scheme

Employers will be expected to pay “only a modest contribution, introduced slowly over the coming months,” said Rishi Sunak, as ...

Pokémon announces expansion to its trading card game thumbnail

Pokémon announces expansion to its trading card game

Charizard and Eternatus make their Pokémon VMAX debut in the Pokémon Trading Card Game, Sword & Shield – Darkness Ablaze

House of Fraser to reopen stores after Sports Direct, Flannels and Jack Wills thumbnail

House of Fraser to reopen stores after Sports Direct, Flannels and Jack Wills

Frasers Group is to reopen Sports Direct, Flannels and Jack wills stores in England on 15 June and plans to ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor