FAO Schwarz opens toy-filled hotel suite in NYC

Conrad New York Midtown guests can book a suite packed with toys from the play emporium and enjoy a VIP shopping spree at FAO's Rockefeller Centre store

Written by Rhys Thomas

Posted 07.11.2019 | Retail

FAO Schwarz opens toy-filled hotel suite in NYC thumbnail

FAO Schwarz is opening a one-of-a-kind hotel suite at the Conrad New York Midtown, offering guests a chance to play with a selection of toys in their room and go on a VIP toy shopping spree.

The 1,800 sq.ft, one-bedroom suite comes ‘dripping in top-to-bottom plush, nutcrackers, trains, dolls, toys, musical instruments and more’ from the New York toy emporium that guests can put through their paces.

Everything in the room can be shopped, with purchases delivered to guests’ homes. And those who stay at the suite between 18 November and 5 January will also be treated to a VIP shopping experience at FAO Schwarz’s New York store.

Guests can shop at the FAO Schwarz in New York without any distractions

Guests will be invited down to the nearby Rockefeller Centre for a personal shopping spree with no one else in the stores. A $100 gift card will help guests get their their shopping off to a start, and they'll even be taken on a guided tour of the store’s many interactive experiences by one of FAO’s iconic claret-suited toy soldiers.

Speaking to Afar, FAO Schwarz’s Chief Merchandising Officer David Niggli revealed its long been the toy store’s ambition to create such an experience.

“To imagine the joy and wonder that will captivate guests from the minute they open the door—it’s magical,” he said.

Other guests of Conrad New York Midtown who are not lucky enough to book the special suite have not been forgotten. They’ll be able to shop from an in-room toy catalogue and have purchases either delivered to their rooms or shipped to their house to greet them when they return home.

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