Epoch bolsters indie loyalty scheme

New in-store promotions for Sylvanian Families will support retailers in the run up to Christmas

Written by Georgie Dobie

Posted 21.09.2020 | Retail

Epoch bolsters indie loyalty scheme thumbnail

Epoch making toys is increasing its support for independent retailers in the run up to October half term and Christmas shopping period.

Its flagship brand Sylvanian Families is updating its loyalty scheme with two in-store promotional campaigns, aimed at boosting sales and driving collectability of the range.

Support for local high street retailers is crucial during the current fragile retail climate. Epoch hopes to encourage shoppers back to the high street in the run up to the important Q4 period, with in-store POS for all participating stores to accompany the promotional campaigns. Sylvanian Families fans will love the excitement and collectability element of the campaigns, encouraging repeat purchases.

Refreshed reward cards have been sent out to all participating independent retailers, in time for October half term purchases. With every instore purchase of a Sylvanian Families product worth £20 or more, customers can earn a sticker on their reward card. Once the customer has collected five stickers, they can redeem their card for a free Sylvanian Families product - choosing from an improved selection of: Sweet Raspberry Home, Family Cruising Car, Woolly Alpaca Family, Striped Cat Family or Yellow Labrador Family. Each card already has the first sticker included for free to encourage further collecting.

Epoch making toys is also supporting participating independent retailers with a new giveaway promotion, of a free Baby Collectibles Blind Bag with every £15 or more spent in store. With three series of Baby Collectibles to choose from, fans will love creating their own mini nurseries alongside their purchases. 

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