A new haven for Marvel and Star Wars devotees opened today at Disney Store Oxford Street London.
Named D350, the fan zone has its own floor space and can be found on the first floor, accessed via a special staircase.
The zone will showcase the ultimate Marvel and Star Wars ranges from top licenees such as Hasbro, Funko, LEGO, Iron Studios, Diffuzed, Diamond Select, and Hero’s Inc., as well as Disney Store. Visitors can shop premium collectibles, fashion and accessories, Disney Store exclusives and more.
Mike Stagg, SVP and General Manager, Disney Stores Europe, says: “We know that our fans love Marvel and Star Wars so now we are now giving them what they want: a brilliant new destination where they can have memorable in-store experiences as well as access the best assortment of collectibles, fashion and accessories from Disney and other great brands.”
D350 will also be the host venue for future exclusive product reveals and special events. D350 will be the only place fans can take a sneak peek at Disney Store’s new Star Wars The Saga Coin Set limited release collection, which will be on display before it’s available for purchase in December.
Interactive experiences will make the retail space a destination for fans. At launch these include a fun photo opportunity that lets fans step inside a life-size Funko Pop Box for a snap. An additional Hasbro Star Wars Black Series photo box will appear from the start of November, alongside a display of four Hasbro Marvel Legend figures ahead of the product going on sale in early December.
“We’ve given the space an exciting look and feel, using characters to delight fans and provide a destination to enjoy the very best of Star Wars and Marvel, as well as creating a place to host future events and even more product throughout the year,” Mike adds. “Watch this space!”
Today’s launch in London will be followed by a second D350 Marvel and Star Wars fan zone opening in the coming weeks at Disney Store on Grafton St in Dublin.