Britain’s Got Talent star Alesha Dixon on hand to unveil new store
Cartoon Network EMEA launched The Powerpuff Girls Emporium in London’s Soho district yesterday. The three-day immersive experience running from Thursday 1 June – Saturday 3 June was unveiled by singer and presenter, Alesha Dixon before officially opening its doors yesterday.
Graham Saltmarsh, Director of Licensing UK and Nordics at Cartoon Network Enterprises EMEA says: “With The Powerpuff Girls gathering momentum and establishing a strong fan-base across the UK, we’re delighted to be offering kids and young adults a unique opportunity to engage with the super-powered Blossom, Bubbles and Buttercup beyond the small screen. The UK mass-market merchandise roll-out is now underway for The Powerpuff Girls and we’re confident this event will demonstrate the brand’s great potential to licensees and retailers across the country.”
The UK merchandise roll-out was kicked off in January 2017 by global toy partner Spin Master who began launching its innovative range with major UK retailers including Argos, The Entertainer, Smyths, Amazon and grocers including Tesco and ASDA. The brand’s licensing programme is now significantly expanding with products starting to launch in the publishing, fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school categories.