Argos hosts Barbie retrospective event

The Barbie exhibition in London looks at Mattel’s iconic doll through the decades

Written by Rhys Thomas

Posted 28.02.2019 | Retail

Argos hosts Barbie retrospective event thumbnail

Argos is delving into the archive of the world’s number one fashion doll for a fun and nostalgic look at some of the UK’s favourite incarnations of Barbie, past and present.

To celebrate Barbie on her 60th anniversary, Argos will be showcasing nostalgic favourites from the past four decades as well as the latest Barbie dolls and accessories at an exhibition from 6 to 13 March 2019.

Fans can take a trip down memory lane – not literally; the event is actually held at the Argos store on Old Street, London – at the Argos Barbie Exhibition, with a fascinating look at how Barbie has changed throughout the years to reflect pop culture and fashion with retro looks, and how the doll continues to evolve today.

On show are best-sellers from throughout the years, including Totally Hair Barbie, Peaches ‘n’ Cream, Aqua Magic Barbie, Teacher Barbie and Super Gymnast Barbie.

Barbie has been an Argos catalogue fixture for decades

She first branched out career-wise in the 1960s when, as an astronaut, she went to the moon, beating Neil Armstrong by four years, and has pioneered women in STEM as a computer engineer, video game developer and a Mars explorer to name just a few.

“For decades, Barbie has been a catalogue favourite,” says Juliet Ward, Head of Toy Buying at Argos. “Argos has stocked over 150 varieties of the iconic doll and it continues to remain one of our best-selling toy brands, resonating with every generation.

“In Argos, last year’s most popular Barbie doll was Rainbow Lights Mermaid with its light-up tail and bright, rainbow colours. This year’s best-sellers at Argos are the Fashionista range, with added diversity and more variety in styles, fashions, shoes and accessories plus a range of body types, skin tones, eye colours, hairstyles and accessories making Barbie the most diverse fashion doll on the market.”

Juliet also reveals that the Dream Camper remains the most popular Barbie accessory – a product that has been stocked at Argos since the 80s.

The free Argos Barbie Exhibition runs from 6-13 March at Argos on Old Street, London.

Debenhams reopens all remaining stores in Scotland thumbnail

Debenhams reopens all remaining stores in Scotland

All 15 of the retailer’s stores in Scotland have now been reopened

Character Kidz Big Weekend: Character Options reveals what’s in store thumbnail

Character Kidz Big Weekend: Character Options reveals what’s in store

With the 2020 influencer event now just around the corner, kids content creators across the UK are readying themselves for ...

University Games welcomes Lagoon’s Jessica Foreshew as national account manager thumbnail

University Games welcomes Lagoon’s Jessica Foreshew as national account manager

Jessica joins the University Games team following the acquisition of The Lagoon Group last month

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor