Argos hosts Barbie retrospective event

The Barbie exhibition in London looks at Mattel’s iconic doll through the decades

Written by Rhys Thomas

Posted 28.02.2019 | Retail

Argos hosts Barbie retrospective event thumbnail

Argos is delving into the archive of the world’s number one fashion doll for a fun and nostalgic look at some of the UK’s favourite incarnations of Barbie, past and present.

To celebrate Barbie on her 60th anniversary, Argos will be showcasing nostalgic favourites from the past four decades as well as the latest Barbie dolls and accessories at an exhibition from 6 to 13 March 2019.

Fans can take a trip down memory lane – not literally; the event is actually held at the Argos store on Old Street, London – at the Argos Barbie Exhibition, with a fascinating look at how Barbie has changed throughout the years to reflect pop culture and fashion with retro looks, and how the doll continues to evolve today.

On show are best-sellers from throughout the years, including Totally Hair Barbie, Peaches ‘n’ Cream, Aqua Magic Barbie, Teacher Barbie and Super Gymnast Barbie.

Barbie has been an Argos catalogue fixture for decades

She first branched out career-wise in the 1960s when, as an astronaut, she went to the moon, beating Neil Armstrong by four years, and has pioneered women in STEM as a computer engineer, video game developer and a Mars explorer to name just a few.

“For decades, Barbie has been a catalogue favourite,” says Juliet Ward, Head of Toy Buying at Argos. “Argos has stocked over 150 varieties of the iconic doll and it continues to remain one of our best-selling toy brands, resonating with every generation.

“In Argos, last year’s most popular Barbie doll was Rainbow Lights Mermaid with its light-up tail and bright, rainbow colours. This year’s best-sellers at Argos are the Fashionista range, with added diversity and more variety in styles, fashions, shoes and accessories plus a range of body types, skin tones, eye colours, hairstyles and accessories making Barbie the most diverse fashion doll on the market.”

Juliet also reveals that the Dream Camper remains the most popular Barbie accessory – a product that has been stocked at Argos since the 80s.

The free Argos Barbie Exhibition runs from 6-13 March at Argos on Old Street, London.

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