Amazon names top toys for Christmas 2020

Star Wars tops online retail giant’s festive dozen, with Mattel, LEGO, Spin Master and MGAE among highest tipped

Written by Georgie Dobie

Posted 01.10.2020 | Retail

Amazon names top toys for Christmas 2020 thumbnail

Amazon has named its top toys list for Christmas 2020, as chosen by the online retail giant’s toy experts.

The list ranks licenses, games, and trends such as fashion and interactive pets high on the agenda of festive shoppers, with Barbie, Super Mario and LOL Surprise continuing to show their evergreen appeal.

A quarter of the list are Star Wars items, including a new LEGO Star Wars set from Disney Plus’s The Mandalorian. The Child – or Baby Yoda as its affectionately known – has become the breakout character from the show, and is a popular new entrant this year, with two different products dedicated to the little creature. Amazon says the Disney property remains one of the most frequently search keywords for toys in the UK.

Naman Agarwal, Head of Vendor Management for Toys at Amazon.co.uk, said: “We know Christmas is going to be a little different this year, and at Amazon, we are doing everything we can to bring the magic of the festive season to our customers.”

Because social distancing and restrictions on travel, Naman believes this year’s bestselling playthings will be those “that can bring people together”, whether in person or virtually.

“No matter the celebration, we are making a big effort to deliver smiles and make Christmas extra special,” Naman adds.

Amazon’s top 12 toys for Christmas 2020

The Barbie Fresh ‘n’ Fun Food Truck – Mattel
Uno Showdown – Mattel Games
LOL Surprise OMG Remix Plane – MGA Entertainment
LOL Surprise OMG Remix Honeylicious Fashion Doll – MGA Entertainment
Squeakee Interactive Balloon Dog – Moose Toys
KidiZoom Studio – VTech
LEGO Star Wars, The Mandalorian Bounty Hunter Transport Starship – LEGO
Super Mario Adventures Starter Course Interactive Figure and Buildable Game – LEGO
Star Wars The Child Animatronic Edition – Hasbro
Back to the Future DeLorean Toy – Playmobil
PAW Patrol Dino Rescure Dino Patroller Motorised Team Vehicle with Exclusive Chase and T-Rex Figures– Spin Master
Present Pets – Spin Master

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