Zuru launches Toy Mini Brands

SpongeBob SquarePants, Rubik’s Cube and TMNT among brands getting miniaturised in latest collectable range

Written by Georgie Dobie

Posted 02.10.2020 | Products

Zuru launches Toy Mini Brands thumbnail

Zuru is shrinking down a host of household toy names and kids’ character for its new mini-collectable release, Toy Mini Brands.

Through a partnership with Nickelodeon/Viacom, Teenage Mutant Ninja Turtles, SpongeBob SquarePants JoJo Siwa are among the company’s nine toy brands that will be miniaturised and hit store shelves across the globe this year. In addition, iconic and popular brands such as Classic Rubik’s, Crayola and Wham-O join the Toy Mini Brands portfolio.

Toy Mini Brands will arrive in Australia this month, followed by North America and Europe. There will be full UK distribution for the line by January 2021.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, Global Brand Director of Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”

Toy Mini Brands follows Zuru’s popular 5 Surprise capsule, allowing fans to peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves to find.

Made exactly to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect, including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats.

Other miniaturised products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys, including Rainbocorns, X-Shot and Bunch O Balloons, have been shrunk! The assortment includes rare and super rare minis to find.

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