Zuru has unveiled a new recycling programme for its Bunch o Balloons brand through a long-term alliance with recycling giant TerraCycle.
The partnership encourages consumers to think green and recycle 100 per cent of their used balloon plastics and packaging by making the process simple.
From 1 September 2019, all Zuru Bunch O Balloons products in the USA, Canada, UK, Australia and New Zealand will be fully recyclable through TerraCycle.
Consumers simply need to collect all their Zuru Bunch O Balloons materials after use, pack into any available box, print off their shipping label after signing up and then ship out or drop off at a TerraCycle recelying station.
"We're thrilled to partner with Zuru on their Balloon Recycling Program," says TerraCycle CEO Tom Szaky. "Together, we are working to encourage consumers to take action to reuse and recycle waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our global economy."
The multi-market TerraCycle initiative is one part of Zuru's 10-year sustainability programme to rethink its design process to prioritise the reduction of plastic usage and encourage recycling while maintaining a quality product. One example is the Bunch O Balloons Self-Sealing Party Balloon, the latest launch for the brand with built-in sustainability practices through fast-fill stems that make all party balloons reusable.
"Taking steps to make our products more sustainable is a top initiative especially when it comes to left-over balloon latex and packaging from our Bunch O Balloon brands," says Anna Mowbray, COO and Founder of Zuru. "Through our partnership with TerraCycle, we're providing consumers a simple way to recycle material, reduce the amount of landfill plastic around the world and produce recycled materials."