Zapf Creation has launched two new websites for its Baby Annabell and Baby born brands, allowing consumers in the UK to shop the full collection.
The new websites will reinforce brand positioning and align with each brand’s social media channels in an attempt to enhance customer loyalty and engagement, while working towards creating a clear style distinction between the two iconic brands.
Each website allows users to browse and shop the full collection, meet the dolls and discover new ways to play. The sites have been designed and developed with a mobile-first design to appeal to millennial parents and gift-givers, with information on the product ranges and regular blog content with links to social media.
“This is a really exciting next step for Zapf Creation in the UK. Having a targeted website with ecommerce capability will significantly improve customers' interaction with our brands and help them make informed purchasing decisions,” says Kasia Leskow, Zapf Creation UK Marketing Manager.
“For the first time ever, customers will be able to browse and shop the full collection of Baby Annabell and Baby born products including dolls, clothing and a range of accessories all in one place.
“Being mobile-friendly, the website ensures the shopping experience will feel smooth for busy shoppers on the go, while also providing sought-after advice, hints and tips as their little ones develop and grow," Kasia adds. "The website has been designed with consumer feedback and needs in mind and allows us to show our appreciate to our loyal customers with exclusive offers and promotions. With clear distinctions between Baby Annabell and Baby born, it’ll be easier than ever for fans of each brand to find their next doll, accessory or outfit with easy access from our social media channels.”
A series of sales incentives across all Zapf Creation brands are expected to entice customers and drive traffic to the website, including the recently announced Backpack Bonanza, offering a free branded backpack with purchases over £50. Shoppers can also grab a 10 per cent discount on purchases across the website when customers sign up to the newsletter