As the name states, the licensed pre-school toy comes packed with technology to offer fans a fun new way to play.

The Peppa Pig Clever Car is clever because of the obstacle avoidance technology it employs to detect anything in front of the car – whether a cushion, table leg or any other household fixture – and veers around them, while peeping its horn and educating kids that avoiding crashes is preferred to craving them!

Before setting off the child is challenged with matching the colour of the characters to the colour of the car seats and ensuring Mummy or Daddy pig is in the driving seat. Successfully matching the colours is met with the narrator congratulating the child’s skills. Press the steering wheel and Peppa’s car auto-drives while the characters chat and light activate.

Wow! Stuff’s latest offering will launch in Europe from October 2020, before making its debut in the North American market for spring 2021. It includes the obstacle detection car plus four figures: Mummy, Daddy, Peppa and George.

Kenny McAndrew, Wow! Stuff co-founder and Head of Licensing, says: “We’re thrilled to be working on the toddler-tech category and bringing real innovation to pre-schoolers in one of the most iconic Peppa Pig play activities. The response we’ve had at retail is fabulous. 

"We are supporting this with a 360-degree marketing campaign including a really super TV commercial and extensive social media advertising.”