Winning Moves comes up Top Trumps with its new launch

A new edition of Top Trumps, honouring Covid-19 key and essential workers, is now available to buy, with all net proceeds going direct to the NHS

Written by Georgie Dobie

Posted 04.05.2020 | Products

Winning Moves comes up Top Trumps with its new launch thumbnail

Top Trumps first hit shelves 40 years ago, with more than 1,000 different topics receiving the Top Trumps treatment. And now, amid the outbreak of Covid-19, Winning Moves has introduced Top Trumps: Britain at its Best, celebrating the key and essential workers of the pandemic.

Claire Simon, Global Marketing Manager at Top Trumps, said: “We are sure that this new edition of Top Trumps can lift spirits in this very challenging and unprecedented period of time, as well as raising money for the NHS, with all net proceeds going direct to the NHS.” 

The game lauds and applauds those key and essential workers who have saved Britain during the Pandemic – from doctors and nurses, to less high-profile professions such as pest controllers, midwives and sea merchants. Politicians, who are depicted on the Top Trumps card by Boris Johnson and journalists are included too. 

One of the four scoring sections in the new game is ‘Unsung Heroes’ and, in that category, it is the partners of key workers who come out top. They get a maximum 10 out of 10. Binmen and binwomen scored a point lower at nine out of ten. Less unsung heroes like doctors (8), nurses (8) and police (7) fare lower. 

In its card citation Top Trumps point out that being a partner of a key worker is “stressful and worrying”. 

Speaking of the ‘Unsung Heroes’ category, Claire Simon said: “Every single front-line key worker is, of course, a heroine and hero and would each score 10 (or even 11) out of 10 by any reckoning if we had devised a Hero category. 

“By creating an Unsung Heroes category, we have ensured varying marks, in keeping with the game’s core classic and its unique and much-loved branding.”  

“From our research, which has been intensively conducted over the six weeks, partners of key workers came out top in this section. There are an estimated one and a half million partners of key workers in Britain so that’s a lot of Unsung Heroes and Heroines. 

“Many of the public we spoke to pointed out that partners too are putting their lives on the line, albeit less directly. As well as being there physically they are providing emotional support. For that reason, we listed partners as key workers.” 

In this version of the celebrated card game 30 different professions are listed, each marked in typical Top Trumps style across four separate scoring categories: 

  1. Unsung Heroes: In the pack Top Trumps explains: “All our key workers are heroes, but some jobs are often less praised. We want to make sure key workers are given the praise they deserve”. 
  2. Street Style: Top Trumps explains: “Neon is in! This section assesses the gear and garb a key and essential worker wears”. 
  3. Gadgets & Gizmos: “What equipment the worker uses and carries to do their job.” 
  4. Originated: “The year in which profession was established (or in the case of religious and spiritual workers the estimated year: 50,000 BC!).

Top Trumps Britain at its Best: Key Workers is now available exclusively at winningmoves.co.uk as part of a twin deck; the other deck is Britain at its Best: Hospitals. The price for both decks is £5, inclusive of postage and packaging; Winning Moves will donate £1.50 from each dual deck sold to the NHS.  

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